Introducing a paradigm shift in progressive lenses.

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Discover the B.I.G. Vision™ experience

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B.I.G. Vision™ from Rodenstock creates a paradigm shift in progressive lenses by recognising the unique shape and size of each of your eyes.

By producing lenses based on your individual eye’s measurements, our glasses are constructed to ensure you enjoy the sharpest possible vision.

At Rodenstock, we determine the biometrics of the whole eye – far beyond industry standards. These data points are integrated directly into each of your new lenses, in a construction process that results in lenses that are accurate to the micrometre. This enables us to precisely hit the sharp vision centre for each of your eyes and provide you with the sharpest vision at all angles, no matter where you look.

We call these lenses B.I.G.

Every eye is different

A narrow mind-set has controlled the world of progressive lenses for far too long. A mind- set committed to limited eye measurements. Of one-sided focus attention. To too little understanding of the role of the brain.

This narrow mind-set has focused on understanding the eye just from the limited perspective of a standardised eye model, and not from an understanding of individual eyes. This mind-set has left 98% of people in the world who wear progressive lenses with glasses that don’t fit their eyes precisely.

The shape and length of your eyes are as individual as you are, just as the location of the sharp vision centre varies from person to person. This means that to ensure sharp vision, you need to be able to create lenses using precise data about each eye. However today, almost all progressive lenses are created using the same standard eye model.

Six steps to the B.I.G. Vision™ experience

* DNEye® customer survey (2018), Zurich.
** Muschielok, A. (2017). Personalisierte Gleitsichtgläser nach Kundenwunsch – Ergebnisse einer wissenschaftlichen Studie. Presentation at the Opti-Forum, Munich.

Where to get B.I.G. Vision™

B.I.G. Vision™ starts with our patented DNEye® Scanner. This breakthrough technology measures more eye parameters than any other lens manufacturer. Once these are taken, your optician sends the data digitally to Rodenstock, where we create an extremely rich biometric data set.

We use this data set to produce a precise biometric model of your eyes and then transfer this digitally into each lens during the production process so your new lenses can be customised according to your unique biometric parameters. After that, we send your Biometric Intelligence Glasses to your optician to give you – and the whole process takes just a few days.

Like to know more? The first step is to find your closest B.I.G. Vision™ optician.

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Everything you need to know about B.I.G. Vision™ can be found in our comprehensive brochure.

Download nowRodenstock_Concept_brochure_B.I.G.pdf (5 MB)

You don’t see with your eyes.
You see with your brain.

Did you know that you don’t see with your eyes, you actually see with your brain? Your brain requires input to help process what is going on around you so you can decide what to focus on and then act. Our Biometric Intelligent Glasses incorporate your unique biometric data to ensure your brain has the best possible visual input.

Read more

How does B.I.G. Vision™ work?

What makes Rodenstock different is that we use thousands of data points to measure and determine each of your eyes. We determine their length, pupil size, their reaction to different light conditions and much, much more. When combined, this provides us with the information we need to create lenses tailored precisely to suit your own vision needs.

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