Standardised and simplified model of the average human eye used for the production of standard lenses.

Standard was yesterday. This is the new norm.
Traditional lenses treat every eye as average. B.I.G. NORM™ lenses are different, they provide a correction tailored to the unique differences in every eye.
Take your vision to the next level*
B.I.G. NORM™ is a huge step in lens technology, leveraging the power of AI to make more precise lenses from a standard eye test.
These lenses take individualisation to a new level, offering sharper vision at all distances*, a wider field of view* and reduced swim effect* when you’re walking down the stairs.
Experience more clarity, confidence and less effort as you move through your day driving, working at your desk or doing other everyday activities.
Increasing biometric individualisation

Wearers' experiences with B.I.G. NORM™
To investigate the vision benefits of Rodenstock’s AI-powered B.I.G. NORM™ lenses, we conducted a trial, asking people who need to wear progressive lenses to try our new AI-powered lenses. They then compared these lenses to their old lenses. The differences were clear:
• 97 percent experienced reduced peripheral aberrations.**
• 94 percent experienced a wider progression zone in the lens.**
• 91 percent experienced a reduced swimming effect.**
• 97 percent experienced reduced aberrations at far.**
Nora was one of the participants to experience the benefits of lenses created using an approximate biometric model of her eyes.
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Say hello to B.I.G. NORM™
Leave the standard behind and choose advanced AI individualisation so you can experience an upgrade that can boost your quality of life.
Your journey starts at your nearest optician.
Discover more B.I.G. VISION™ Products
* Compared to traditional prescription lenses
** Results of an external wearer trial conducted with the University of Applied Science in Munich