Standardised and simplified model of the average human eye used for the production of standard lenses.
B.I.G. EXACT™ Sensitive is a groundbreaking innovation in lens technology
With B.I.G. VISION™, Rodenstock introduced lenses crafted using precise biometric eye data, thereby setting a new standard in individualised vision correction.
Now, we’re going beyond biometry: B.I.G. EXACT™ Sensitive adds on each person’s unique visual sensitivity in the lens design, unlocking a new level of precision, comfort, and natural vision support.
Increasing biometric individualisation
What is visual sensitivity?
Visual sensitivity explains why different people react differently to a lens that does not consider how each person reacts to blur. It describes how much your ability to see fine details is affected by imperfections in your vision. Some people can still see clearly even with minor deviations from their ideal correction while others experience a noticeable drop in clarity.
Only 17% of lenses fit the spectacle wearers’ individual visual sensitivity.*
With the current technology available only 17 % of spectacle wearers have lenses that match their personal visual sensitivity.* Adapting to new lenses can be challenging, and optimising the lens design according to each person’s visual sensitivity helps provide the visual system with the right information needed for ideal perception.
Redefining what great vision feels like
B.I.G. EXACT™ Sensitive lenses are designed to support your entire visual system, giving you a more natural viewing experience.

Feel more empowered in your everyday life
B.I.G. EXACT™ Sensitive lenses are engineered for seamless distance transitions and for improved visual performance**, so you can effortlessly navigate your life.

Natural, effortless vision wherever you look
Whether you're reading, driving, or taking in your surroundings, B.I.G. EXACT™ Sensitive adapts to your unique way of seeing the world.
Don’t just take our word for it...
...listen to people describing the impact they experienced with B.I.G EXACT™ Sensitive:
The benefits of B.I.G. EXACT™ Sensitive lenses in numbers
Spectacle wearers in our wearer trials and an eye tracking study strongly preferred the new lenses and experienced notable improvements across several performance metrics. 79% of the participants in an internal wearer trial preferred B.I.G. EXACT™ Sensitive lenses.*** In an external wearer trial 83% of the participants preferred the new design that considers their sensitivity.***
In the external wearer trial, there were also found the following results. On average the study participants tested, experienced an improvement in:
Optician Search
Say hello to B.I.G. EXACT™ Sensitive
Are you ready to leave the standard behind and live every moment empowered by your vision?
Your journey starts at your nearest optician.
* Based on analysis of biometric data from hundreds of spectacle wearers
** Compared to traditional prescription lenses
*** Internal wearer trial: Test of B.I.G. EXACT™ vs. B.I.G. EXACT™ Sensitive; External wearer trial: Test of old, currently used lenses vs. B.I.G. EXACT™ Sensitive | Source: External wearer trial (n=47) conducted with the University of Applied Sciences in Munich in June 2024; Internal wearer trial (n=20)