Find Optician

Wish list

Print

Do you need progressive lenses, distance spectacles or are computer spectacles the better solution?

Spectacles consultant

Do you need progressive lenses, distance spectacles or are computer spectacles the better solution?

Find Optician

You can attach your wish list directly to your appointment booking.

B.I.G. NORM™

Biometric lenses leveraging the power of AI for advanced individualisation
Man wearing glasses with B.I.G. NORM lenses from Rodenstock

Standard was yesterday. This is the new norm.

Traditional lenses treat every eye as average. B.I.G. NORM™ lenses are different, they provide a correction tailored to the unique differences in every eye.

Take your vision to the next level*

B.I.G. NORM™ is a huge step in lens technology, leveraging the power of AI to make more precise lenses from a standard eye test. 
These lenses take individualisation to a new level, offering sharper vision at all distances*, a wider field of view* and reduced swim effect* when you’re walking down the stairs.
Experience more clarity, confidence and less effort as you move through your day driving, working at your desk or doing other everyday activities.

  • Old Norm

    Standardised and simplified model of the average human eye used for the production of standard lenses.

  • B.I.G. NORM™

    Every pair of B.I.G. NORM™ lenses is created using an approximate biometric model of your eyes, calculated from just a standard eye test. Rodenstock’s unique AI algorithm uses only the standard prescription values as input to go far beyond traditional prescriptions — crafting lenses that offer a whole new level of precision and comfort.

  • B.I.G. EXACT™ Sensitive

    B.I.G. EXACT™ Sensitive lenses are the world’s first and only lenses designed not just for your eyes, but also for how your brain processes what your eyes see. Only Rodenstock B.I.G. EXACT™ Sensitive lenses integrate advanced algorithms based on your precise biometric data to match your unique visual perception.

Swipe to enhance biometric individualization with our technology

Increasing biometric individualisation

Glasses with B.I.G. NORM lenses with data beams

Wearers' experiences with B.I.G. NORM™

To investigate the vision benefits of Rodenstock’s AI-powered B.I.G. NORM™ lenses, we conducted a trial, asking people who need to wear progressive lenses to try our new AI-powered lenses. They then compared these lenses to their old lenses. The differences were clear:

• 97 percent experienced reduced peripheral aberrations.**
• 94 percent experienced a wider progression zone in the lens.**
• 91 percent experienced a reduced swimming effect.**
• 97 percent experienced reduced aberrations at far.**

Nora was one of the participants to experience the benefits of lenses created using an approximate biometric model of her eyes.

Optician Search

Say hello to B.I.G. NORM™

Leave the standard behind and choose advanced AI individualisation so you can experience an upgrade that can boost your quality of life.
Your journey starts at your nearest optician.

Find an optician

See clearly. Live fully.

B.I.G. EXACT™ Sensitive

The world’s first spectacle lenses optimised for individual visual sensitivity and biometry.
As unique as your fingerprint, B.I.G. EXACT™ Sensitive lenses are crafted from your own biometric data and visual sensitivity profile to deliver vision that feels unmistakably your own.

Learn more

* Compared to traditional prescription lenses
** Results of an external wearer trial (n= 47) conducted with the University of Applied Sciences in Munich in June 2024