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Press News

 

16.08.2022 // Category: Public Press


Form and function rethought



Porsche Design presents innovative eyewear novelties in August 2022


Stuttgart/Munich.
Five decades ago, Professor Ferdinand Alexander Porsche created a design philosophy that still captures the spirit of todays’ age. Thus, the Porsche Design brand has been following the maxim of optimising function, reducing form to the essentials, overcoming the familiar in order to keep discovering new, better solutions since 1972. For the exclusive lifestyle brand, good design is never just aesthetics, but the perfect harmony of form and function. True to this DNA, Porsche Design introduces two completely new, innovative eyewear concepts and expands two successful series with further exciting highlights.

The Spring Hinge Series

The Spring Hinge concept recalls the brand essence of Porsche Design and represents the perfect combination of technical sophistication and exceptional design elements by making functionality visible. The series surprises with an openly constructed, spring hinge without casing stands out from the clean overall appearance and only reveals the complexity of this functional element upon closer inspection. The sophisticated mechanical and technical workmanship allows for exceptional wearing comfort. The production from 100 percent Japanese titanium stands for the highest quality, whereby the frame and the temples are each milled from a single piece of titanium. The Spring Hinge range includes the P'8391 and P'8392 prescription frames, available at an RRP of €595, and the P'8942 sunglasses, which have an RRP of between €495 and €555, depending on the lens.
To celebrate its 50th anniversary, Porsche Design presents the sunglasses of the Spring Hinge series in the exclusive special edition Black Platinum Grey, which is strictly limited to 1,972 pieces and available in a special gift box at an RRP of €595 from September. Four other versions of this exceptional model are unlimited.


The Blade Series
The Blade concept reflects Porsche's racing DNA in its dynamic design: inspired by the brake calliper, which can be seen in colour behind the rims when you first see the sports car, the temples also feature a cut-out element in the colours of the Porsche brake calliper. The highly precise workmanship of this stainless-steel element reveals the technical sophistication of the concept. The material combination of high-quality stainless steel and the high-performance plastic RXP® guarantees excellent wearing comfort through lightness and stability. The Blade Series includes the P'8944 and P'8945 sunglasses, available at an RRP of between €290 - €350 depending on the lens, and the exceptional P'8744, P'8746 and P'8747 prescription frames, priced at an RRP of €350.


The Ultra Light Series

The existing Ultra Light concept stands for the reduction to the essential, which Professor Alexander Ferdinand Porsche already demanded in his design objects. This is how the puristic and timeless design of the two sunglasses P'8939 and P'8940 as well as that of the new prescription frames P'8749 and P'8750 is created with a reduction of elements to the essential. Depending on the model, the frame weight of the Ultra Light Series is around five grams, making them the lightest and most minimalist Porsche Design frames ever. The prescription frames are available at an RRP of €450, and the two sunglasses at an RRP of €350.


Reading Tool
With the models P'8814 and P'8801, Porsche Design introduces a high-quality reading tool in its eyewear collection. Inspired by the Bauhaus concept and the realisation that "less is more", it combines perfect craftsmanship, a precise finish and an exceptional design. The design language of the frames is characterised by a reduction of the components and the weight and has a purist, striking effect that captures the spirit of the times. The front made of pure stainless steel offers a wide field of vision while contrasting strongly with the ergonomically shaped temples made of high-tech polyamide. The high-quality anti-reflective lenses from Rodenstock are now also available in the Reading Tool up to a prescription of +3.0 dioptres and guarantee relaxed and comfortable reading without reflections. When not in use, the Reading Tool fits easily into any pocket as it is extremely flat when folded. The premium ready readers are available at an RRP of €195.

All new products from Porsche Design are available from August 2022 in selected retail outlets and online at porsche-design.com.


About Porsche Design:
In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most important design objects in contemporary history. With his vision to carry the principles and Porsche legend beyond the automotive industry, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language continue to exist today in all Porsche Design products. Every Porsche Design product represents exceptional precision and perfection at a high technological innovation level and a unique symbiosis of intelligent functions and a purist design. Designed by the F. A. Porsche studio in Zell am See in Austria. Available worldwide in Porsche Design shops, exclusive department stores, specialist retailers and online at www.porsche-design.com.


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Pressekontakt:
Porsche Lifestyle Group
Daniel Rätz
PR Manager
Tel.: +49 [0] 152 091-14534
E-Mail: daniel.raetz@porsche-design.de

Rodenstock GmbH
Sandra Wenz-Kaytan
PR Manager
Tel.: +49 [0] 89 7202-684
E-Mail: sandra.wenz-kaytan@rodenstock.com