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Press News


27.01.2021 // Category: Trade Press

Porsche Design Eyewear Campaign 2021

Patrick Dempsey is the new face of Porsche Design Eyewear

Stuttgart/Munich. The exclusive lifestyle-brand Porsche Design has teamed up with Hollywood star Patrick Dempsey to launch a new campaign for its 2021 Eyewear collection.

The American actor is best known for his role as Dr. Derek ‘McDreamy’ Shepherd in the medical TV drama series Grey’s Anatomy, which netted him two Golden Globes. He is currently starring in the international hit series “Devils”. When he is not on set, Patrick Dempsey follows his greatest passion, motor sport, which keeps him closely aligned with the Porsche Design brand. Patrick is an accomplished race car driver and has successfully completed several 24 Hours of Le Mans races in addition to co-founding his own racing team, Dempsey-Proton Racing. Be it as an actor, director, race car driver or athlete, Patrick Dempsey has always followed his vision and continuously strives for the best in himself and all of his projects. Thanks to his likable and authentic personality, he is the ideal brand ambassador for Porsche Design Eyewear. Not only do the Hollywood star and the exclusive lifestyle brand have the same initials – PD – they also share the same passion for precision and perfection.
As of January 2021, Patrick Dempsey will be the face of the new, innovative Porsche Design Eyewear collection, and will be featured wearing four timeless and innovative models of sunglasses and prescription glasses throughout the year.

“Hollywood icon Patrick Dempsey inspires us with his charismatic and authentic personality. He is a connoisseur of innovative and high-quality products and demands the most from his eyewear. Past successes will never be enough for this passionate race car driver as he is always looking ahead to the next challenge. Patrick Dempsey is the embodiment of Porsche Design values and is a perfect fit to represent the brand,” says Jan Becker, CEO of Porsche Design Group.

Porsche Design will bring the campaign to life with creative, eye-catching digital content, multiple window campaigns featuring exclusive marketing material, attractive point of sale material and extensive PR and social media activations.

“The goal of the global campaign and the partnership with Patrick Dempsey is to entice and excite the consumer and thereby raise the demand in the stores of our exclusive retail partners. Our priorities are innovation, zeitgeist and quality. It has always been reflected in our products and will from now on be a more integral part of our customer communications,” says Günther Herrmann, Vice President & Head of Eyewear at Rodenstock.

About Porsche Design:

Professor Ferdinand Alexander Porsche created design history in 1963 when he created the 911. It was his vision to carry the principles and the icon Porsche beyond the boundaries of the automobile design, and he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language lives on in all Porsche Design products. Every single Porsche Design product is a tribute to exceptional precision and perfection on a level of high-tech innovation and a unique relationship that perfects intelligent functionality and sleek designs. Designed at the F.A. Porsche studio in Zell am See, Austria Available worldwide in more than 130 Porsche Design Stores, in exclusive outlets retail stores and online at

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