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27.01.2021 // Category: Public Press


Perfect view thanks to VISION DRIVE™ lens technology



Porsche Design introduces Patrick Dempsey as new Eyewear ambassador


Stuttgart. To kick off the New Year, Porsche Design is putting the pedal to the metal and teaming up with Hollywood star and motor sport enthusiast Patrick Dempsey. As of January, the passionate Porsche race car driver will be the face of Porsche Design Eyewear. Be it as an actor, director, race car driver or athlete, Patrick Demp-sey has always followed his vision and continuously strives for the best in himself and all of his projects. Thanks to his likable and authentic personality, he is the ideal brand ambassador for Porsche Design Eyewear. Not only do the Hollywood star and the exclusive lifestyle brand share the same initials – PD – they also share the same passion for precision and perfection. Dempsey is an avid Porsche driver, co-owns a Porsche customer racing team and has a long-standing relationship with the Porsche brand.

“Porsche has always held a special place in my life. Whether as a race car driver or co-owner of a racing team, the brand radiates a special passion for me and the feel-ing to strive for top performance, which I always felt connected to. I am very happy to be part of the lifestyle world of Porsche Design outside of motor sport and to rep-resent Porsche Design Eyewear as a brand ambassador in 2021,” says Patrick Dempsey.

“We are proud to partner with Patrick Dempsey, who is not only a world-renowned movie and television star but someone who was born with a passion for motor sport. This is a perfect combination and it makes him the ideal ambassador for Por-sche Design. His authenticity and international fame will help us to further in-crease visibility for our Eyewear category worldwide and have a positive effect on overall brand awareness,” says Jan Becker, CEO Porsche Design Group.

The 2021 Porsche Design Eyewear image campaign, featuring Patrick Dempsey, will highlight four models of the brand’s new timeless and innovative sunglasses and prescription glasses.
Kicking off the campaign, and currently available in stores, are the new Porsche Design P’8688 A Liquid Titanium glasses with VISION DRIVE™ lens technology – the perfect pair of sunglasses when hitting the road.

P‘8688 A Liquid Titanium sunglasses with VISION DRIVE™ Polarized XTR lens technology
Patrick Dempsey knows from personal experience as a passionate race car driver just how important clear vision is when behind the wheel. The innovative VISION DRIVE™ lens technology makes the new Porsche Design P’8688 A sunglasses the perfect accessory on the road. The sunglasses, as seen on the actor in the first campaign visuals, are perfect for all road and weather conditions due to VISION DRIVE™ Polarized XTR lenses. The glasses not only feature a high-performance polarization filter and UV400 protection, but a contrast-enhancer that absorbs blue light components better than conventional lenses. This innovative feature increas-es overall color perception, contrast and glare protection, a decisive optical ad-vantage without compromising a timeless, stylish appearance. The frame is made of 100 percent ultra-light titanium and, in combination with three dimensionally shaped temples, creates a bold yet minimalistic look.

The P'8688 A with VISION DRIVE™ Polarized XTR lenses are now available in Porsche Design Stores, at selected opticians and specialist eyewear stores, as well as online at www.porsche-design.com and retail for $635 (RRP).




About Porsche Design:

Professor Ferdinand Alexander Porsche created design history in 1963 when he created the 911. It was his vision to carry the principles and the icon Porsche beyond the boundaries of the automobile design, and he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language lives on in all Porsche Design products. Every single Porsche Design product is a tribute to exceptional precision and perfection on a level of high-tech innovation and a unique relationship that perfects intelligent functionality and sleek designs. Designed at the F.A. Porsche studio in Zell am See, Austria Available worldwide in more than 130 Porsche Design Stores, in exclusive outlets retail stores and online at www.porsche-design.com



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Press Contact:
Porsche Design Group
Jessica Köhler
PR Manager
Tel.: +49 [0] 711 911-12687
E-Mail: jessica.koehler@porsche-design.de

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Sandra Wenz-Kaytan
PR Manager
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E-Mail: sandra.wenz-kaytan@rodenstock.com