Press News
01.10.2017 // Category:
Trade Press
Progressive Lenses that Suit your Life
Rodenstock presents a new consulting
approach according to the lifestyle concept
Munich,
October 2017. The desire for products that are individually
matched to consumers is becoming more and more pronounced these
days. At the same time, viewing habits are changing as a
consequence of digitalisation. More demands are being placed on
the eyes, because the spectacles wearer has to change between
two different vision zones. Rodenstock, Germany’s leading
manufacturer of lenses and frames, will be presenting a new
consulting approach in October based on the lifestyle concept:
progressive lenses that meet the demands of the respective
spectacles wearer.
Spectacles
wearers have a great variety of requirements of their
progressive lenses and want complete, free vision without
compromise. They would like their progressive lenses to fit
their lives, and not the other way round. With the new lifestyle
concept from Rodenstock, the individual requirements of the
spectacles wearer move into the foreground, which ensures
maximum flexibility.
The Right
Progressive Lens for Everyone
Thanks to
Rodenstock's patented Eye Lens Technology, Impression
FreeSign® 3 and Multigressiv® MyLife 2 progressive lenses are
calculated on the basis of the latest physiological findings.
The individual parameters are included as well with Impression
FreeSign® 3. That way, spectacles wearers receive customised
solutions matched to their personal lifestyles with which they
can exploit 100% of their vision potential. They feel more
relaxed, full of energy and capable – completely new freedom for
natural vision!
Maximum Customer
Satisfaction through Individual
Consulting
With the new lifestyle concept
from Rodenstock, the optician has the possibility to choose from
three prefabricated design types Active, Allround and Expert or
to offer an individual solution to the demanding customer with
the Individual Design. Different sized visual zones are
incorporated into the lens depending on the spectacles wearer’s
activity, in order to be able to offer the best vision according
to individual preferences for far vision, the intermediate range
and near vision.
The Allround design is suitable for
customers who want equally balanced visual zones for near,
intermediate and far vision, and who are looking for a true
all-round talent that meets the needs of any situation. The
Active variant was matched specifically to the visual behaviour
and requirements of active customers. This is a thrilling lens,
especially for dynamic activities, due to extremely high image
stability as well as large fields of view for far and
intermediate viewing distances. Anyone who travels a great deal
and also works at the same time will profit from ideal visual
comfort and smooth vision at all distances as well as a large
and clear intermediate range with the Expert variant. These
three ordering options enable the optician to offer the
Impression FreeSign® 3 and Multigressiv® MyLife 2 progressive
lenses with a manageable amount of consulting and thereby
increase customer satisfaction.
The Individual Design
puts the individuality of the spectacles wearer into the
foreground, because here the Impression FreeSign® 3 lenses are
customised to the eyes and personal lifestyle of the spectacles
wearer for particular visual requirements (e.g. for pilots or
surgeons). Thanks to the patented Flexible Design Technology
from Rodenstock, for the first time an almost endless number of
lens designs can be made according to the requirements and
desires of the spectacles wearer. With this, opticians, who see
their key competence in the area of individual consulting, can
offer their customers lenses for the highest demands.
Consulting Experience from
Experts for the Best Vision
Rodenstock is
making more than just an outstanding quality product available
to the optician. With it, the company also supports the
expertise of the retail channel and directs attention to the
consulting service. Rodenstock makes two consulting tools
available to support sales conversations. By using the
Windows-based Consulting Module in Rodenstock Consulting, the
expert can analyse his customer's lifestyle habits
together with the customer based on imagery on the screen and
determine the perfect progressive lens design for that customer
from the results. Guided Consulting is also available as an iPad
app under the name “guided consulting”.
The Virtual
Consulting app for the iPad can be used in parallel to this
module. With this app, the optician finds out quickly and easily
which of the three predefined designs best meet the visual
requirements of his customer. The consulting becomes a visual
experience, because Virtual Consulting simulates the view
through the Impression FreeSign® 3 and Multigressiv® MyLife 2
progressive lens in a way that is as true to nature as possible.
In addition, the customer can then make a direct comparison to a
conventional progressive lens.
The second generation
of the Rodenstock EyeConsulting+ app provides optimum support
for the refraction of the customer with special attention being
paid to far and near
refraction.
360 Degree End-User
Campaign
On October 1st, Rodenstock will be
starting an extensive 360 degree communication campaign with TV
and online media spots, a radio feature, landing page at
www.rodenstock.com as well as extensive PR and social media
activities. Attractive advertising material will increase
customer frequency at the point of
sale..
Individually Matched to the
Right Frame
Rodenstock offers not only
lenses that match the individual lifestyle of the spectacles
wearer, but also an extensive selection of frames such as, for
example, models R7065 and R7066 from the ultralight RXP
high-tech plastic. The innovative heart of these surprisingly
light and decorative frames is the proven titanium cylinder
hinge from Rodenstock. It works without screws making it a
maintenance-free hinge that forms a durable connection out of
three simple parts. The ladies’ models are available in
extremely beautiful and feminine trend colours such as nude or
rosé.
About Rodenstock:
Rodenstock is Germany’s leading
manufacturer of ophthalmic lenses and spectacles frames. The
company, which was founded in 1877, is based in Munich and has a
worldwide workforce of approximately 4,500 and is represented in
more than 85 countries with sales subsidiaries and distribution
partners. Rodenstock maintains production sites at 15 locations
in 13 countries.
More information can be found at
www.rodenstock.com/press-news
You can also visit us
at:
www.facebook.com/Rodenstock
www.instagram.com/rodenstock_official
www.pinterest.com/RodenstockDE
www.youtube.com/SeeBetterRodenstock
Press
contact:
Rodenstock GmbH
Sarah
Thoma
sarah.thoma@rodenstock.com
Tel: +49 89/7202-586