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14.07.2021 // Category: Public Press


Rodenstock – Autumn/Winter Eyewear Collection 2021




Munich, July 2021:
Innovation and superior quality meet a timeless design with surprising and carefully crafted details in the new Autumn/Winter Eyewear Collection 2021 from Rodenstock. There are brand new frames for prescriptive lenses and sunglasses for him and her, which reflect technical sophistication and the current Zeitgeist.



Minimalism rethought
The Ultimate Lightness frames for prescriptive lenses are based on the principle that a good design is reduced to the essential elements and completed with technical innovation. Weighing 4.75 grams, the frames made entirely of titanium are almost weightless and offer maximum wearing comfort and durability. A coloured Nylor thread made of plastic stabilises the lenses in the bottom area of the frame and skilfully complements the light and minimalist look of the spectacles with a subtle colour detail. As another highlight of this range, the colour of the Nylor thread can be freely selected from a palette and customised.
The frames of the Ultimate Lightness range (R7116, R7117 and R7118) are available in four colours at a RRP of € 279.


One Strip of Metal
With a clear focus on technical innovation, the frames for prescriptive lenses of the One Strip of Metal range are characterised mainly by a clean and reduced design. The frames are made from a single strip of stainless steel, which gives this range its name and enables seamless and at the same time resourcefriendly manufacture. Thanks to a completely new glazing technology, the lenses are inserted in a fixed rail, which does not require any screws. A Nylor thread surrounds the lens from the bottom and refines the technologically advanced design of the frame.
The frames of the One Strip of Metal range (R2636 and R2637) are available in 3 colours at a RRP of € 229.


Like stars in the sun

Glamour meets Fashion! The statement piece of this collection is a pair of sunglasses in an almond shape, which provides optimal protection for the eyes. The simple front of the spectacles is complemented by remarkably wide side pieces. A real eyecatcher are the countless sparkling crystals decorating the side pieces, which glisten in the sunlight and add a certain something to the sunglasses.
The R3326 sunglasses are available in black and limited to 300 items in white and have a RRP of € 199.


Inspired by the past – made for the future

Inspired by a Rodenstock classic from the 1980s, the new Originals sunglasses are an absolute fashion highlight. The fancy sporty shape lends this model a trendy and exceptional look. The ladies frame in a square shape has a triangular bridge, the men's model is softer with a trapezoidal bridge.
The Originals sunglasses (R1436 and R1437) are available in three colours with matching lenses, which offer the best UV protection for the eyes at a RRP of € 149.


The entire collection is available from the start of August from all Rodenstock partner opticians.


About Rodenstock Eyewear:

For more than 140 years, the name Rodenstock Eyewear has stood for quality, aesthetics, precision and attention to detail. Rodenstock spectacles turn the passion for a good design into true style icons – inspired by the past, but made for the future. "Engineered in Germany", the brand meets the highest quality standards, as evidenced by an in-house prototype building and a test lab for frames in Munich. The company has its head office in Munich. It employs around 4,900 staff worldwide and is represented in more than 85 countries with sales outlets and distribution partners.
More information can be found online at www.rodenstock.de/presse,



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https://www.linkedin.com/company/Rodenstock-Group

Press Contact:
Rodenstock GmbH
Sandra Wenz-Kaytan
sandra.wenz-kaytan@rodenstock.com
Tel: +49 89/7202-684