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14.07.2021 // Category: Public Press

A symbiosis of elegance and functionality

Stuttgart/Munich: "If you analyze the function of an object, its form often becomes obvious." This quote from Professor Ferdinand Alexander Porsche is still reflected in all Porsche Design products. With the new frames in the Wire Cut range, the exclusive lifestyle brand focuses once again on the perfect combination of functionality and design.

The concept

The purist frames (P‘8396 and P‘8929) in the Wire Cut range represent the symbiosis of elegance and function. The name is derived from the design of the socalled flex zone: Thanks to extremely delicate and precise indents on the side piece, material is deliberately reduced, creating different zones which ensure the perfect balance between stability and flexibility.

The Wire Cut range

Using the innovative Wire Cut technology the side pieces of the two new frames have precisely manufactured flex zones, which are made entirely from titanium. They offer high wearing comfort and an exact fit as the side pieces are adjusted to the shape of the face. They lend a particularly technical detail to the otherwise minimalist models.
The P‘8396, as classic prescriptive lenses, is available in four colours at a RRP of € 480. As sunglasses in the aviator look the P‘8929, which is also represented in four colour nuances, is available at a RRP from € 390 - € 440 depending on the coating.

The new frames in the Wire Cut range are available from August 2021 from exclusive retail outlets, in the Porsche Design stores, as well as online at .

About Porsche Design:
In 1963 Professor Ferdinand Alexander Porsche created one of the most significant design objects in history with the 911. With his vision to carry the principles and Porsche legend beyond the automotive industry, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language continue to exist today in all Porsche Design products. Every Porsche Design product represents exceptional precision and perfection at a high technological innovation level and a unique symbiosis of intelligent functions and a purist design. Designed by the F. A. Porsche studio in Zell am See in Austria. Available worldwide in over 130 Porsche Design stores, exclusive warehouses, retail outlets and online at

More information is available online at

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Rodenstock GmbH
Sandra Wenz-Kaytan
PR Manager
Tel.: +49 [0] 89 7202-684

Porsche Design Group
Jessica Köhler
PR Manager
Tel.: +49 [0] 711 911-12687