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10.01.2020 // Category: Trade Press


Rodenstock presents the spring/summer collection 2020



Munich, January 2020. With everlasting designs from the archives, Rodenstock revives timeless, brilliant shapes with innovative colours and materials in the collection. Rodenstock presents a new, varied collection with a mix of simple, unimposing spectacles and true eye-catchers.

Innovative, aesthetic, unimposing – Simplicity
In a world that is becoming more and more complex, there is an increasing demand for designs that are captivating, with clear lines making them into uncomplicated statements in everyday life. Reduced to minimalism and timelessness, Simplicity stands for simple, geometrically shaped spectacles made of the purest titanium and thereby long-lasting and made for the future. Lightness, perfectly wrought surfaces as well as the narrow sides design with an integrated flex-zone emphasise the reduction to the essentials.

Decorative, grateful, playful – Fancy Affair

Expressive, confident and inspired by Lady R from the 1980s – presenting the curved double bars in an unimposing, decorative shape. They stand for a modern line that carefully breaks through the strict minimalism and contributes feminine, somewhat playful models. The fine details as well as subtle colour contrasts emphasise the femininity of the new models R2628 and R2629.

Refined and timeless – Rodenstock Sun highlights
Ultimate wearing comfort meets modern design: The two models, R7416 and R7417, of the new collection stand for a refined but simultaneously timeless look, which are more than pleasant to wear. The combination of the high-quality materials titanium and RXP® as well as the very narrow temples design ensure low weight.

3D look from layered acetate - Rodenstock Layered
The combination of clear acetate and layering of the material results in an extraordinary effect that creates a three-dimensional look. Made of high-quality Italian acetate, the two models (R 3315 and R3316) are available in four colours each.

Young Line Capsule Collection
The Young Line Capsule Collection from Rodenstock carries over trends from the fashion scene to eyewear. Presenting three striking spectacles made of high-quality acetate (RR460, RR161, RR462) under the motto of “Acetate Love” and three geometric spectacles made of metal (RR218, RR219, RR220) under the motto of “Heavy Metal”. The focus is on the details such as, for example, fine coloured edges for the metal spectacles or clear elements for the acetate spectacles, which give the spectacles that certain extra.

About Rodenstock Eyewear:
Rodenstock has stood for quality, aesthetics, precision and a love of detail for more than 140 years. The passion for good design makes Rodenstock spectacles into true style icons – inspired by the past, but made for the future. “Engineered in Germany,” the brand follows the highest quality standards, as shown by its own prototype construction as well as a test lab for frames in Munich. The company, which is based in Munich, has a worldwide workforce of approximately 4,900 and is represented in more than 85 countries with sales subsidiaries and distribution partners. More information can be found at www.rodenstock.com/press

More information at www.rodenstock.com/press

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Press Contact:
Rodenstock GmbH
Sarah Thoma
sarah.thoma@rodenstock.com
Tel: +49 89/7202-586