nav-Id: 1563478 - doc-Id:
/ Press & News / Press releases / Porsche Design presents new eyewear models at the opti 2020

Press News

 

10.01.2020 // Category: Trade Press


Porsche Design presents new eyewear models at the opti 2020



Stuttgart/Munich. The eyewear models of Porsche Design epitomise perfection and intel-ligent function in combination with a purist design. The exclusive lifestyle brand is present-ing a new collection at the opti, which makes the unique design philosophy noticeable in each pair of spectacles: The new P‘8685 Hexagon supplements the Iconic series with another highlight, P’8478 appears in a new Colour of the Year edition, and elements of the strictly limited Iconic series are rediscovered in the coming collection shifting the focus onto the details of the spectacles.


Iconic series: P’8685 – Hexagon
The limited Porsche Design P'8685 Hexagon (Iconic) is the perfect fusion of the Porsche Design philosophy and the highest level of engineering skill. The masculine design is in-spired by the engine block of a sports car: Eight hexagon screws hold the front, which is milled out of solid titanium, and that way give the sunglasses a unique, striking look. The precision and stability of the construction are emphasised by the exclusive manufacturing: Each frame is screwed together individually and by hand. Light frames made of the high-performance plastic RXP® and polarized lenses ensure maximum wearing comfort. The Iconic P’8685 is limited to 911 specimens.

Iconic series: P’8478V – Colour of the Year 2020
In 1978, Professor Ferdinand Alexander Porsche created the P'8478, the world’s first sun-glasses with interchangeable lenses – a true style icon that is still being produced today with an unchanged design and which has already been sold several million times. The un-mistakeable look of the spectacles is now being reinterpreted in a Colour of the Year edi-tion. The shiny blue contrasts with the silver highlights thereby emphasising the teardrop shape of the lenses and the characteristic nose bridge. The P'8478 Colour of the Year 2020 edition is packed in a high-quality box together with the silver-mirrored interchangeable lenses. It is limited to 2,000 specimens.

P’8684 – Lasercut inspired
Inspired by the Iconic Lasercut P’8663 from 2018, the P’8684 carries on the look of the de-sign pieces in the coming collection. The flat lens shape of the aviator spectacles distin-guishes the striking style and makes them into a statement of the wearer. The metal frame of the spectacles meets the high-performance plastic RXP®, and cut-out elements in the front emphasise the material combination. The clean temples design emphasises the straight-lined, purist style.

P’8693 – Homage to the P’8479

Porsche Design put the iconic shield spectacles P’8479 on the market in 1979, and they are still worn enthusiastically by world stars from the music and film industry. Based on this design classic, the new P’8693 captivates with a metal bridge of a contrasting colour that runs along the top edge of the rimless spectacles and is secured with striking hexagonal screws. The result is a very masculine, technical look. The P’8693 with teardrop-shaped lenses is available in four colours.

Fusion line – contrasts in the shape, material and surface
The Porsche Design “Fusion” models combine contrasts in the shape, material and surface. The high-performance plastic RXP® meets metal, shiny on matt surfaces and narrow tem-ples on a striking front. This results in eyewear models with a technoid, futuristic style. The unique spectacles models in a Karée, pilot and squared-pilot shape (P’8365, P’8691, P’8692) supplement the Fusion line.

Liquid Titanium line – like liquid metal
Dynamic design meets unique lightness – the Liquid Titanium line is expanded by three models (P’8363, P’8364, P’8688). Three-dimensional temples made of 100% titanium create a thrilling interplay of light and shadows thereby producing a dynamic look that is reminis-cent of the Porsche 911. The spectacles are available in a Karée shape with a titanium or RXP® front as well as in a pilot shape.

About Porsche Design
In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most significant design objects in contemporary history. With his vision of taking the principles and Porsche legend beyond the limits of the automobile, he founded the exclusive lifestyle brand, Porsche Design, in 1972. His philosophy and language of design live on today in all Porsche Design products. Each Porsche Design product stands for extraordinary precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and a purist design. Designed by the Studio F. A. Porsche in Zell am See in Austria. Available worldwide in more than 130 Porsche De-sign Stores, in exclusive department stores, the retail market and online at www.porsche-design.com


Additional information at www.porsche-design.com

Follow us on:
Facebook: www.facebook.com/PorscheDesignGroup
Instagram: www.instagram.com/PorscheDesignOfficial
Twitter: www.twitter.com/PorscheDesign


Press contacts:
Rodenstock GmbH

Sarah Thoma
sarah.thoma@rodenstock.com
PR Manager
Tel.: +49 [0]89 7202-586

Porsche Design Group
Jessica Köhler
jessica.koehler@porsche-design.de
PR Manager
Tel.: +49 [0] 711 911-12687