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Press News

 

12.03.2019 // Category: Public Press


Rodenstock presents new collection 2019



Munich, March 2019. Trend fades, style stays - The new creations of Rodenstock captivate through subtle elegance and unfading noblesse. With the new collection, the Munich spectacles label once again shows more passion for the creation of timeless design classics.

Clear lines and subtle elegance: The Elegance Classic series
The models of the Elegance Classic collection have one thing in common: a love of detail and penchant for perfection.
An unmistakeable detail of the ladies models is the decorative front. With high-quality and in exciting colours, it is an eye-catcher and declaration of love to the natural glamour and adaptability of women. The titanium frame and sides made of high-tech plastic create a characteristic symbiosis and represent a modern interpreted retro look. The correction spectacles including a case will be available as of April in two different shapes, each in four colours such as rosé gold, rosé textured or light gold, and havana, for a recommended sales price of EUR 279.

The men's models from the Elegance Classic collection are also captivating with elegant noblesse and a modern twist. This is ensured by a three-dimensional, decorative front with coloured surface highlights. Embossed lug elements are an expression of masculinity. The Elegance Classic collection for men will also be available as of April in three different shapes, each in four different colours for a recommended sales price of EUR 279.

Reduced in order to define: The Retro Classic series
Just like the famous icon model R4792, the new Retro Classic models stand for the beauty of simplicity. The ultralight material titanium gives the correction frames their high-quality. This, in combination with expressive shapes, makes the frames into style icons of our time. In particular, the frame in a cat-eye shape for ladies in rose, gold, dark red, dark gun or gold is a real eye-catcher and emphasises the personality of style-conscious and modern women with style.
Two models with up to five different colour variations ensure the perfect masculine and feminine image at a suggested retail price of EUR 299.

Munich City Vibes as a fashion accessory: The Greenery series
Isar, the English Gardens or Gärtnerplatz – rocco by Rodenstock was inspired by the spirit of the most beautiful places in Munich for its new series. The trendy correction spectacles rr450 and the popular sunglasses rr334 bear the names of the Munich hotspots, and will be available as of April in new, cutting edge colour combinations such as red layered and brown beige layered, for example, or blue havana and red havana. They are the perfect accessories for a successful stroll through the city. Far beyond the city limits of Munich! Recommended sales price: sunglasses EUR 109, correction spectacles EUR 139


About Rodenstock
Rodenstock is a global leader in eye health innovation and manufacturer of ophthalmic lenses and frames. The company, which was founded in 1877 with its head-quarters in Munich, employs around 4,900 people worldwide and is represented with sales offices and distribution partners in more than 85 countries. Rodenstock maintains production plants at 14 locations in 13 countries.


You can also visit us at:
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www.youtube.com/SeeBetterRodenstock

Press contact:
Rodenstock GmbH
Daniela Sauer
daniela.sauer@rodenstock.com
Tel: +49 89/7202-684