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Press News

 

29.01.2019 // Category: Trade Press


So smooth that nothing sticks



Munich, January 2019. Dirt-repellent and easy-to-clean lenses are very important qualities to spectacles wearers and are a decisive factor when buying spectacles. That is because clean lenses not only look nicer, but they also enable a crystal-clear vision. The finish, which is the topmost layer on the front and back side of a premium finish, is the decisive factor for clean lenses. Rodenstock is presenting X-tra Clean Finish at the opti 2019 thereby setting a new standard in ophthalmic optics once again.

The new standard for long-lasting, crystal clear vision
The extremely smooth surface of the new Rodenstock X-tra Clean Finish means that dirt can hardly stick on the lens. However, if it does happen, the dirt can be removed without streaks and residue. Lenses with the X-tra Clean Finish are so smooth that dirt has no chance.

The molecules make the difference
A finish consists of functional molecular chains, which area responsible for the water- and oil-repellent properties. These molecular chains are not flexible with conventional finishes. X-tra Clean Finish from Rodenstock consists of extraordinarily flexible molecular chains, which make the lenses so smooth.

Practical test confirms the product benefits

On behalf of Rodenstock, an independent institute conducted personal interviews with 100 spectacles wearers in Germany. The result is that 100% of those surveyed confirmed that lenses with X-tra Clean Finish could be cleaned absolutely clean and without streaks. In addition, 93% of the testers were able to remove fingerprints on the lenses without any streaks with the new finish from Rodenstock. 93% of the spectacles wearers were able to notice easier cleaning due to the smoothness of the lenses.

Benefits for the optician
Opticians can clearly differentiate themselves from the competition with the noticeably smoothest lenses from Rodenstock. The easy to communicate and demonstrate product benefits help them to sell and give them an upselling possibility. Since existing and buying-relevant customer requirements are met, increased customer satisfaction and hence a high level of recommendations are to be expected.

Rodenstock X-tra Clean Finish will be available as of January 2019 for Rodenstock Premium Finishes Solitaire® Protect Plus 2 and Solitaire® Protect Balance 2, and for Solitaire® Protect PRO 2 as of April 2019.

About Rodenstock
Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacles frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of approximately 4,900 and is represented in more than 85 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at 14 locations in 13 countries.


Weitere Informationen unter www.rodenstock.com/presse

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Press contact:
Rodenstock GmbH
Sarah Thoma
sarah.thoma@rodenstock.com
Tel: +49 89/7202-586