300 dpi

300 dpi

300 dpi

Start of another Successful Year

Not only did Rodenstock finish 2011 extremely successfully, but it also had an optimum start to the new year. The Munich spectacles manufacturer aroused enthusiasm at the opti ophthalmic optics trade fair from January 13th to 15th, 2012, with a variety of new products and holistic concepts for lenses. The current Eyewear collection was also received very positively. There was a lively throng of visitors at the newly designed Rodenstock booth, and sales figures that were clearly above last year's results ensured a good atmosphere all-round. A visit by Rodenstock ambassador Boris Becker and the now legendary customer party in the posh P1 club made the first day of the fair perfect.

The Perfect Path to the Right Spectacles
An absolute highlight at Rodenstock's booth was the presentation of the System of Better Vision, which addresses opticians and spectacles wearers alike and gives them everything from a single source. This ranges from a frame to match the wearer's type, continues with a variety of lenses, support for consulting, refraction, ordering and sales up to perfect after-sales service. Rodenstock presented this complete concept at the opti in Munich in the form of a course that could be walked around that made it possible to directly experience every step on the perfect path to individual spectacles.
Not only the holistic presentation, but also a great deal of content and products were shown here for the first time such as, for example, Rodenstock Superior, Rodenstock Excellence and Rodenstock Perfection, the new end customer oriented and easy to understand product categories in the area of lenses, which now make consulting and sales even easier for opticians. Also included was the new anti-fogging agent Rodenstock FogFree, which simply guarantees fog-free vision. Customers and business partners were thrilled. The third step of the EyeLT® concept with the DNEye® Scanner as well as the new ImpressionIST® 3 drew a great deal of attention in the lens area. Boris Becker, who came for an exclusive hour of autographs for all Rodenstock customers, had his eyes measured with the help of the new high-end equipment thereby personally convincing himself of their benefits.

Rodenstock can be very satisfied with its "home fair" in the Eyewear area as well. Not only was the Rodenstock core brand convincing with its new image and usual self-confident and elegant models, but the collections of the licensed brands Porsche Design, Alfred Dunhill, Mercedes-Benz, and Baldessarini had clearly stronger sales compared to the previous year. At the heart of the Eyewear presentation were the new Rodenstock Classic and Contemporary segments as well as the 40-year anniversary of the Porsche Design brand, which was celebrated with limited special editions.

A New Face for Rodenstock
In addition, numerous customers and visitors from the entire world were able to admire the new brand image of Rodenstock at the opti. Besides more modern imagery and a reworked booth and corporate design, it also includes the House of Better Vision, a virtual platform that is unique in the industry, which provides information on various topics dealing with optics in an entertaining way, and will set new standards in addressing end customers. In addition, a large-scale communication campaign will effectively highlight the premium claim and fascination of the Rodenstock brand. "We don't follow the industry standard, rather customer requirements" - we have had a very successful start to the new year with this motto. The results speak for themselves. Once again, we can be thoroughly satisfied with the opti," says Oliver Kastalio, CEO of the Rodenstock Group.

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Stefanie Biereder

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