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300 dpi
300 dpi
300 dpi
|  | 14.02.2012
Start of another Successful Year
Not only did Rodenstock finish 2011 extremely
successfully, but it also had an optimum start to the new year.
The Munich spectacles manufacturer aroused enthusiasm at the
opti ophthalmic optics trade fair from January 13th to 15th,
2012, with a variety of new products and holistic concepts for
lenses. The current Eyewear collection was also received very
positively. There was a lively throng of visitors at the newly
designed Rodenstock booth, and sales figures that were clearly
above last year's results ensured a good atmosphere
all-round. A visit by Rodenstock ambassador Boris Becker and the
now legendary customer party in the posh P1 club made the first
day of the fair perfect.
The
Perfect Path to the Right Spectacles
An
absolute highlight at Rodenstock's booth was the
presentation of the System of Better Vision, which addresses
opticians and spectacles wearers alike and gives them everything
from a single source. This ranges from a frame to match the
wearer's type, continues with a variety of lenses,
support for consulting, refraction, ordering and sales up to
perfect after-sales service. Rodenstock presented this complete
concept at the opti in Munich in the form of a course that could
be walked around that made it possible to directly experience
every step on the perfect path to individual
spectacles.
Not only the holistic presentation, but
also a great deal of content and products were shown here for
the first time such as, for example, Rodenstock Superior,
Rodenstock Excellence and Rodenstock Perfection, the new end
customer oriented and easy to understand product categories in
the area of lenses, which now make consulting and sales even
easier for opticians. Also included was the new anti-fogging
agent Rodenstock FogFree, which simply guarantees fog-free
vision. Customers and business partners were thrilled. The third
step of the EyeLT® concept with the DNEye® Scanner as well as
the new ImpressionIST® 3 drew a great deal of attention in the
lens area. Boris Becker, who came for an exclusive hour of
autographs for all Rodenstock customers, had his eyes measured
with the help of the new high-end equipment thereby personally
convincing himself of their
benefits.
Eyewear
Rodenstock
can be very satisfied with its "home fair" in
the Eyewear area as well. Not only was the Rodenstock core brand
convincing with its new image and usual self-confident and
elegant models, but the collections of the licensed brands
Porsche Design, Alfred Dunhill, Mercedes-Benz, and Baldessarini
had clearly stronger sales compared to the previous year. At the
heart of the Eyewear presentation were the new Rodenstock
Classic and Contemporary segments as well as the 40-year
anniversary of the Porsche Design brand, which was celebrated
with limited special editions.
A
New Face for Rodenstock
In addition,
numerous customers and visitors from the entire world were able
to admire the new brand image of Rodenstock at the opti. Besides
more modern imagery and a reworked booth and corporate design,
it also includes the House of Better Vision, a virtual platform
that is unique in the industry, which provides information on
various topics dealing with optics in an entertaining way, and
will set new standards in addressing end customers. In addition,
a large-scale communication campaign will effectively highlight
the premium claim and fascination of the Rodenstock brand.
"We don't follow the industry standard,
rather customer requirements" - we have had a very
successful start to the new year with this motto. The results
speak for themselves. Once again, we can be thoroughly satisfied
with the opti," says Oliver Kastalio, CEO of the
Rodenstock Group.
further inquiry / contact person
Stefanie Biereder
printable version
The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
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