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300 dpi
300 dpi
300 dpi
|  | 26.04.2011
Successful Spring
After an outstanding opti in Munich, Rodenstock was
also able to be very convincing at the MIDO in Milan. Not just
the innovations in the area of lenses were met with tremendous
interest, but the latest eyewear collections were as well. The
mood was set for customers with a multi-day ordering event at
Lago Maggiore.
Immersing Into Other
Worlds
More than 40 customers from all over
the world didn't miss the opportunity to have a close look
at the latest developments in lens research and also in eyewear
at Stresa on Lago Maggiore in Italy. Specially designed brand
rooms drew Rodenstock customers into the worlds of the different
brands. Besides the new Rodenstock eyewear collection, the
luxurious licensed brands of Porsche Design, Alfred Dunhill and
Mercedes-Benz were met with a great deal of enthusiasm. In the
area of lenses, it was mainly the spectacular new EyeLT
development that convinced opticians from around the world – and
once again underpinned Rodenstock's position as the
innovation leader in the lens sector. The result of the event
exceeded expectations by far.
The select
social programme made the exclusive meeting perfect. Whether
during dinner together, at a rallye in the beautiful landscape
around the lake, or a boat ride to an island in Lago Maggiore,
Rodenstock partners had many opportunities to chat in a relaxed
atmosphere. The programme also provided sufficient space for
suggestions, questions about the new products and for insider
discussions with no pressure.
The
Success Continues
Rodenstock used this event
to give partners the possibility to experience Rodenstock and
the other brands intensively and exclusively far from time
pressure and the hustle and bustle of the trade fair. Many
customers combined their visit to the Rodenstock sales event
with the MIDO at nearby Milan. The positive trend in 2011 also
continued there. The Rodenstock booth was well visited on all
days, and the result of 25% more than last year speaks for itself.
further inquiry / contact person
Stefanie Biereder
printable version
The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
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