See better. Look perfect.
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The System of Better Vision
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| A unique, holistic success concept from Rodenstock |
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| Rodenstock has what others do not have: a comprehensive
System of Better Vision that provides everything opticians and
spectacles wearers need. From a frame to match the
wearer's type, continuing with a variety of lenses,
support for consulting, refraction, ordering and sales up to the
perfect after-sales service – the customer gets everything from a
single source at Rodenstock. |
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The System of Better Vision
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| The Munich company has offered a unique system of vision
for more than 135 years with a symbiosis of innovative lenses and
timelessly elegant eyewear collections. For 2012, the company is
focussing on consistent systematisation of the sales and consulting
process and expanding the system of vision into the System of Better
Vision. Rodenstock has optimally dovetailed all the components along
the road to individual spectacles, analogous to the path taken by
the spectacles customer through the consulting, decision-making and
sales process. With it, Rodenstock offers the right solution for
every step – for opticians and end customers alike. |
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New Categories of Success
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Rodenstock's sole purpose is to satisfy the needs
of customers and end customers. New categorisation of the different
lenses helps here. With the easy to understand classifications –
Rodenstock Superior, Rodenstock Excellence and Rodenstock Perfection
– Rodenstock is introducing three product categories to make
consulting and sales even easier for the optician, above all for
higher-quality lenses. The spectacles wearer also profits from this,
because he can be assured that he is getting the perfect spectacles
for himself and his requirements. See better. Look perfect.
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