See better. Look perfect.

The System of Better Vision

See better. Look perfect.
A unique, holistic success concept from Rodenstock
Rodenstock has what others do not have: a comprehensive System of Better Vision that provides everything opticians and spectacles wearers need. From a frame to match the wearer's type, continuing with a variety of lenses, support for consulting, refraction, ordering and sales up to the perfect after-sales service – the customer gets everything from a single source at Rodenstock.

The System of Better Vision

The Munich company has offered a unique system of vision for more than 135 years with a symbiosis of innovative lenses and timelessly elegant eyewear collections. For 2012, the company is focussing on consistent systematisation of the sales and consulting process and expanding the system of vision into the System of Better Vision. Rodenstock has optimally dovetailed all the components along the road to individual spectacles, analogous to the path taken by the spectacles customer through the consulting, decision-making and sales process. With it, Rodenstock offers the right solution for every step – for opticians and end customers alike.

New Categories of Success

Rodenstock's sole purpose is to satisfy the needs of customers and end customers. New categorisation of the different lenses helps here. With the easy to understand classifications – Rodenstock Superior, Rodenstock Excellence and Rodenstock Perfection – Rodenstock is introducing three product categories to make consulting and sales even easier for the optician, above all for higher-quality lenses. The spectacles wearer also profits from this, because he can be assured that he is getting the perfect spectacles for himself and his requirements. See better. Look perfect.
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