|
|
Where vision becomes an experience
|
 |
The "House of Better Vision" from Rodenstock
|
|
 |
|
| Rodenstock presented the "House of Better
Vision" |
|
| Rodenstock starts a new chapter in brand communication: The
House of Better Vision is at the centre of the new communication
strategy. The website, www.see-better-look-perfect.com, which is one
of a kind in the industry, stands for a fascinating world of
experiences in the Internet and sets new standards in addressing
customers and end customers with a unique combination of
entertainment and information. Here, opticians and end consumers can
experience the innovative services and fascination of the Rodenstock
brand interactively. |
|
Interactive Expedition
|
|
Visitors to the House of Better Vision take a unique
expedition on which they can get to know the entire world of vision
from Rodenstock in a light-hearted way. Different experience zones
from the tradition and history through technical innovations up to
the timeless Rodenstock design can be discovered by the visitors.
Optical and technical effects are demonstrated in 3D at
www.see-better-look-perfect.com presenting them in a way that is
vivid and entertaining even for laypersons. One of the highlights is
the "lens wall" where there is an impressive and
playful visualisation of how self-tinting ColorMatic® lenses adapt
extremely quickly to changing light conditions. In another
experience zone, visitors can, for example, experience the
differences between various progressive lenses and compare them
directly based on everyday situations.
|
|
| Authentic imagery and consistent use of a new design key
element in the form of a frame that also includes the typical
Rodenstock “R” complete the modern look of the brand and emphasise
the premium standard of Rodenstock. The new presence in the Web,
www.see-better-look-perfect.com, starts in June 2012. |
|
|
|
