|
|
Premium Meets Premium
|
 |
|
|
|
Rodenstock and Mercedes-Benz are treading common ground
|
|
| During the course of an exclusive launch party, Rodenstock
presented the first Mercedes-Benz eyewear collection made by
Rodenstock. The two premium partners are a perfect complement to
each other: Mercedes-Benz as one of the best-known brands in the
world and Rodenstock with its more than 130 years of experience in
the field of lenses and frames. It is a liaison of superlatives
regarding quality, design and heritage. |
|
Modern Classics
|
|
As the worldwide licensee of spectacles from Mercedes-Benz,
Rodenstock presented the first sunglasses and correction spectacles.
The exquisite models are very convincing with their elegant
sportiness as well as their design and functional quality at the
highest possible level, which means they will appeal to more than
only fans of the German car brand. Three different product lines
address varying brand-aware groups of buyers. A specially adapted
collection was designed especially for Asian end customers.
Watch the movie here! |
|
|
|
