Premium Meets Premium

Rodenstock and Mercedes-Benz are treading common ground

During the course of an exclusive launch party, Rodenstock presented the first Mercedes-Benz eyewear collection made by Rodenstock. The two premium partners are a perfect complement to each other: Mercedes-Benz as one of the best-known brands in the world and Rodenstock with its more than 130 years of experience in the field of lenses and frames. It is a liaison of superlatives regarding quality, design and heritage.

Modern Classics

As the worldwide licensee of spectacles from Mercedes-Benz, Rodenstock presented the first sunglasses and correction spectacles. The exquisite models are very convincing with their elegant sportiness as well as their design and functional quality at the highest possible level, which means they will appeal to more than only fans of the German car brand. Three different product lines address varying brand-aware groups of buyers. A specially adapted collection was designed especially for Asian end customers.

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