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300 dpi
300 dpi
300 dpi
|  | 16.11.2010
Red carpet for customers
Rodenstock Concept Shops were launched two years
ago and have been a singular success – a success which continues
apace. A second optician in Croatia has now opened a Rodenstock
Concept Shop. The grand opening event was attended by several
dozen invited guests and the local television station which
reported in detail on the new attraction in the picturesque
baroque city in the form of interviews and news. The programme
focused on the opening of the shop and was rounded off by a
training course at the Rodenstock Academy in "Selling high
value spectacles" by well-known Rodenstock trainer Birgt
Schott who gave her presentation to the 50 most successful
opticians in the country.
Product is
the hero
The newly designed shop in Varazdin
near Zagreb has a very central location in the pedestrian zone
in the historic town and, like all Rodenstock Concept Shops,
provides an extremely inviting focal point for a relaxed
shopping experience. The spectacles are clearly displayed in
glass cabinets at eye level whilst sliding elements and mirrors
create a feeling of curiosity and encourage people to try on the
products. Customers feel that they are in control whether they
are sitting at one of the central advice tables or drinking an
espresso at the bar, and it is this feeling that makes them want
to buy a new pair of spectacles.
Timeless beauty, high quality and
flexibility
The design and materials used in
the Concept Shop stand for timeless style, value and quality
whilst the modular construction means that it can be tailored
perfectly to suit the space available, in this case a relatively
compact floor area in a town dominated by memorials of ancient
times. It also accommodates specialist advice systems such as
the Rodenstock ImpressionIST® Avantgarde, and technical
equipment and up to date topical displays. This means that the
new Concept Shop in Varazdin provides an exclusive, attractive
presentation of the Rodenstock World and offers a perfect
backdrop for the optical expertise of the staff, for providing
advice and service and for integration of other high quality
brands such as Porsche Design, Baldessarini and Alfred Dunhill.
Seven more openings this
year
The success of Rodenstock Concept Shops
is not a matter of chance – opticians who have redesigned their
businesses in the style of this innovative shop concept have
recorded noticeable increases in turnover in a very short period
of time. With this in mind Rodenstock intends to continue to
expand on its network of Concept Shops. By the end of the year
there are plans for at least a further seven shops in Germany
and elsewhere, including four new openings in Germany (Berlin,
Königswinter, Bad Honnef and Großpösna near Leipzig) and three
more shops in Sweden, Norway and Great Britain. This will mean
that there are Concept Shops in ten countries around Europe and
the Middle East.
Opticians who are interested
in the Concept Shop can contact their local Rodenstock
partner.
For further information go to www.rodenstock.com.
further inquiry / contact person
Stefanie Biereder
printable version
The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
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