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300 dpi
|  | 13.09.2011
One with a Star
Rodenstock and Mercedes-Benz have a great deal in
common: long tradition, the highest quality standards, and
German engineering par excellence. Both premium brands are
always one step ahead of their industries when it comes to
know-how, technical innovation, and trendsetting design. This
year, Mercedes-Benz is celebrating the 125th anniversary of the
automobile – and Rodenstock is extending its congratulations
with very special anniversary
spectacles.
Unique, Innovative
Design
At the International Automobile Show
in Frankfurt (IAA), Rodenstock and Mercedes-Benz are presenting
a unique design study for the anniversary as a highlight of
their successful cooperation. It is an extremely light model of
sunglasses made of pure titanium with an extraordinary design as
a unique specimen made by hand exclusively for this occasion.
In addition to the famous star, the sides are
decorated with a decorative element inspired by the air intakes
of the Mercedes-Benz SLS AMG. Just like the legendary car with
its gull-wing doors, this design element is absolutely unique
and not to be found on any other model of Mercedes-Benz Eyewear
made by Rodenstock. To match the occasion, the unusually long
end pieces are an exquisite jade green, the anniversary colour
for 125 years of
innovation
Technical Innovation
for the Greatest Possible Functionality
The
anniversary spectacles are convincing not only because of the
perfect design and innovative frame features. The lenses have
what it takes too! Just like all models of Mercedes-Benz
Eyewear, this special item also has high-quality Rodenstock sun
protection lenses, which guarantee full UV and glare protection
in any situation. Even in the most glaring or diffuse light,
these high-end lenses ensure sharp contours and an incomparable
visual experience. For car drivers, this is not just an optical
advantage, but a decisive plus in the area of
safety.
Innovators as a
Passion
Mercedes-Benz stands for premium
without compromise and innovation as a passion – just like
Rodenstock. Hence, the eyewear collection is exquisite, sporty
and elegant as well as confidently masculine. At the same time,
the spectacles are inspiring with design and functional quality
at the highest level. Even the tiniest detail is thought out and
implemented perfectly. Hence, it is ideal for demanding
spectacles wearers who expect nothing less than the best.
Besides the unique design study, there will be
another six sunglasses and correction models from the current
Eyewear Collection from Mercedes-Benz Style made by Rodenstock.
They range from sporty sunglasses in a curved look, continue
with the refined pilot spectacles with details down to the
screws, right up to the exclusive half-rim spectacles made of
pure titanium. All these selected items document the unique
quality of this successful premium cooperation at the highest level.
further inquiry / contact person
Stefanie Biereder
printable version
The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
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