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300 dpi
|  | 06.07.2010
Brand Quality for an Entry-Level Price
You can look forward to a new member of the
successful Solitaire® family: Solitaire® Eco, on the market
since July and well on the way to becoming a real sales hit.
Solitaire® Eco combines the well-known brand quality of
Rodenstock with outstanding cost-effectiveness. Five years after
the launch of Solitaire TopCoat®, Rodenstock is now making it
possible for price-conscious customers to also enter the world
of high-quality lens finishing.
Clear vision in any
situation
Solitaire® Eco increases the
quality of each individual ophthalmic lens in three ways: The
finishing prevents bothersome light reflections, above all the
unpleasant reflections that can be perilous when driving at
night. Simultaneously, the lenses are less susceptible to
scratches so that they have a considerably longer lifetime. In
addition, Solitaire® Eco makes the lives of spectacles wearers
more comfortable because the finished lenses are easier to clean
and noticeably better at repelling grime and water. Therefore,
Solitaire® Eco means seeing clearly for
longer.
Multiple added value for
opticians
Opticians profit in three ways from
the new finishing from Rodenstock. Firstly, they can earn a
margin with it that is around 60 percent higher than selling
cheap no-name products. Secondly, they can offer their customers
even more value and comfort. And thirdly, customers will honour
the quality bonus in the long term with the respective
satisfaction and loyalty. Solitaire® Eco is an entry-level
product with which opticians can address an expanded target
group. It ranges from price-conscious customers, continues with
persons who wear a second pair of spectacles, right up to those
who are buying spectacles for the first time.
Solitaire® Eco is available for all plastic
lenses 1.5, ColorMatic® 1.54 and 1.6. Excluded are bifocal,
trifocal, special lenses and the Rodenstock Impression® family.
further inquiry / contact person
Stefanie Biereder
printable version
The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
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