300 dpi
300 dpi
300 dpi
300 dpi
300 dpi
|  | 27.10.2011
Premium from Every Perspective
Into the autumn with success: Just before the
Silmo, Rodenstock invited customers, distributors and
representatives of the press to Zell am See in Austria for the
semi-annual Eyewear Conference so that they could experience the
collections of the Rodenstock, Porsche Design, Alfred Dunhill,
Mercedes-Benz and Baldessarini brands up close. Guests from all
over the world were thrilled and many orders were placed.
Compared to the Eyewear Conference in autumn 2010 in Paris,
incoming orders increased by 60%, which is a new record for the
Munich-based spectacles
manufacturer.
Convincing
Collections
The current collections of all
brands represented in the Rodenstock portfolio were presented at
the second Rodenstock Eyewear Conference this year. The
international guests were able to experience the brands
completely individually in specially designed brand rooms.
Stimulating discussions about the latest topics in the industry
and a genuine Austrian lodge evening in a relaxed atmosphere
made the atmosphere
perfect.
Hands-On Premium
"We are very satisfied with the
Eyewear Conference. Our new conceptual sales approach has proven
itself very well. The partners were thrilled to be able to
experience the different eyewear collections in their respective
brand worlds. The Rodenstock Eyewear Conference is indeed more
than simply an ordering event. With us, selling is also part of
a holistic concept that helps customers to really appreciate the
brands and which instructs them effectively in how to sell
premium products to their end customers even more
successfully," says Gerhard Novak, Head of Strategic
Business Unit Eyewear. "It is in fact, what is expected
of Rodenstock."
further inquiry / contact person
Stefanie Biereder
printable version
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