300 dpi
300 dpi
300 dpi
300 dpi
300 dpi
|  | 26.10.2011
Five Factors for Successful Sales
Experience Rodenstock and its licensed brands up
close. International Rodenstock partners will be able to do just
that at the Rodenstock Eyewear Conference in Austria's
Zell am See. The Eyewear Conference offers its guests from all
over the globe the opportunity to immerse themselves in the
different collections and their worlds. The Rodenstock brand
world can be seen there in a very special way. Five individually
designed brand columns each embody one principle of the
traditional brand. All the principles and values of Rodenstock
can be experienced based on each individual
model.
Unique: The Rodenstock
System of Vision
There is only one in the
world: a company that offers high-precision lenses and
timelessly elegant frames – and hence a unique system of vision.
Not only the optician profits from this symbiosis as a
Rodenstock customer because he can get everything from a single
source. The spectacles wearer can also look forward to perfectly
matched products thanks to the double know-how. A good example
of this is the Rodenstock ProRead® reading spectacles. They are
convincing as a modern interpretation of reading spectacles not
only because of the extraordinary design, but also because they
provide perfect reading enjoyment thanks to the best optical
quality - a casual way to see and be
seen.
Outstanding: Rodenstock
Precision
Rodenstock's hallmark is
unmistakeable because of the extraordinary precision that goes
into each and every model. This can be seen clearly in the
innovative clip-on system that Rodenstock presented for the
first time in 2009, and which has been successfully expanded
since then for several correction frames. Here the skilful
implementation down to the last detail is convincing. Depending
on the application, the frames look like classical correction
spectacles or sunglasses. The practically invisible magnet
mechanism for attaching and the fine, slender workmanship of the
sun clip do not disclose anything of the refined dual function
of these spectacles. At the same time, the clever construction
makes an uncomplicated and easy changeover possible from
correction spectacles to sunglasses and back again – precision
in its most beautiful
form.
Unparalleled: Rodenstock
Competence
The details are what make the
difference in the frames of the Ti-Lite series with which
Rodenstock has set new standards in innovative spectacles
design. The satiny, translucent sides are made of the
ultra-flexible, high-performance plastic Trogamid®, which is
characterised by its high elasticity, and by very good
adaptability in connection with a barely visible metal insert in
the end pieces. The screw-free glazing system that makes the
spectacles have a more decorative effect is also innovative.
With it, the models look as light as they really are, yet they
still make an unimposing fashion statement. Thanks to the
particularly low weight and best compatibility – even for
persons with allergies – they also meet all the demands of
correction spectacles for everyday use, or which are simply
elegant.
Unrivalled: Rodenstock
Functionality
As an innovation leader,
Rodenstock repeatedly outdoes itself with technical refinements
like the fully integrated five-flap spring hinge with an
adjustable incline in models R 2128 and R 5242. Here, Rodenstock
developed a special precision grind for the front cover of the
decorative elements on the sides, which makes innovative,
three-dimensional bi-colour effects possible and which
incorporates the hinge as a decorative element as an universal
lug and sides design. And here as well, this is not simply for
the aesthetics. It is also about optimum vision. The innovative
hinge construction here permits a permanent adjustment that is
unrivalled and individual, and which guarantees that the
spectacles fit perfectly and reliably. Therefore the visual
point is right for the best vision, especially for those who
wear progressive lenses.
Timelessly Beautiful: Rodenstock
Elegance
Harmonious shapes, flattering
colours and materials with the most attractive look and feel
ensure that all Rodenstock sunglasses become a lasting
companion. This is because modern interpretations of classical
designs allow the models to be stylish in an unimposing way, but
at the same time, the timeless elegance of the Rodenstock design
ensures that the spectacles will never go out of fashion.
Rodenstock quality lenses in innumerable designs make the
constancy of the sunglasses perfect and also guarantee perfect
harmony between vision and looks – completely in the spirit of
the Rodenstock philosophy. See better. Look perfect.
further inquiry / contact person
Stefanie Biereder
printable version
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