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300 dpi
|  | 24.08.2010
Bestseller in the Eleventh Year
Rodenstock has set standards with the Impression®
progressive lens product family that it started in 2000. The
lenses, which are manufactured using Individual Lens Technology
(ILT), are still a unique success story in their eleventh
year.
“Turnover in the market of traditional
opticians has increased once again by around five percent in the
first half of this year, starting from a high baseline,” says
Rodenstock Sales Director Rupert Loibl at a sales meeting in
Miesbach in Upper Bavaria. This is that much more remarkable,
because the overall market is currently recessive.
Loibl also justifies the lasting success by
the new features of the product family introduced at the
beginning of the year: The variable, frame-optimised progression
zone length, the newly introduced progression zone length M and
an expanded addition up to 3.50 dioptres was well received among
professionals and by end customers. In the eleventh year of this
product family, Rodenstock is giving the optician retail market
even more individuality and flexibility for consulting with
truly unique lenses.
A New
Customer every 30 Seconds
The success of
Impression® progressive lenses was outstanding right from the
first day. To this day, far more than 10 million ILT lenses have
been sold in 53 countries. A new Impression® customer is added
to this every 30 seconds. Rodenstock, the inventor of the modern
progressive and single-vision lens, relied on a comprehensive
concept right from the start that covered all four areas:
consulting (Impression® Consulting Software), measurement
(ImpressionIST® with 3D stereo camera system), ILT optimisation
(Unique Customization) for calculating the ideal individual lens
design in seconds, and ILT manufacturing with highly flexible
and high-precision freeform surface processing. This provides a
perfectly matched system to opticians that gives them optimum
support for consultation and always guarantees the customer the
best lens.
Innovations for Maximum
Individuality
Development of the Impression®
lenses has focussed on the individual right from the start. To
do this, the unique concept of Impression® products takes the
individual parameters of the frame and wearer into
consideration. In addition to the refraction data, the pupil
distance, the corneal vertex distance, the frame tilt, the bow
angle, and also specific design and ergonomics parameters for
the FreeSign® variations are fed into the customised production.
Thanks to the Individual Lens Technology with its many patents
and the innovative power of Rodenstock, every spectacles wearer
receives the best vision results.
100 Percent
Individuality
Today, the Impression® family
with ten products has the largest portfolio of individual
lenses. For the job (Impression Ergo®), recreation or sport
(Impression® Sport), for the old or young – with Impression®,
the optician always has the optimum solution for any customer
and any requirement.
further inquiry / contact person
Stefanie Biereder
printable version
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