300 dpi





300 dpi





300 dpi

.


15.03.2010
The British Look

Rodenstock expands its portfolio with another highly attractive licensed brand: Effective immediately, the Munich-based manufacturer will offer spectacles for the British men’s luxury brand Alfred Dunhill.

For True Gentlemen
A stylish but classical design combined with discrete, luxurious elements characterises the collection of Alfred Dunhill, which is completely in line with the image of the modern British gentleman. The brand’s ambassadors include Daniel Craig, Robert Downey Jr, Jude Law, Colin Farrell and Eric Bana.
Based on the DNA of the brand, the exquisite men’s spectacles will be divided into three lines. In the process, there will be a specially adapted collection of this very popular brand in the Far East for Asian buyers. It will also follow the brand’s personality.

All good things come in threes
The ”Casual” line is captivating with its acetate and metal spectacles in the typical Brit look. In some cases, different materials are combined such as with model D 1009, trendy sunglasses in the retro style that are striking with an acetate frame on the upper edge of the frame and a metal frame on the lower edge. Other “casual” sunglasses models give the popular aviator shape a modern interpretation with an exquisite double bridge. Plastic correction frames as well as rimless models provide a range of choices for the young British style.

The models from the “Classic” collection appeal to the true gentleman with their authentic and timeless value. Luxurious decorative elements such as diamond-cut surfaces on the sides or painted bridges as well as fine materials like titanium and wood ensure that the classical spectacles are a very special accessory.

The sunglasses and correction spectacles in the “Sport” line are convincing and appropriate because of their dynamic design and clear lines. Different surfaces and carbon fibre is integrated into rubber as well as sporty, curved lenses which emphasise the claim of being a luxury brand even among sporty models.

Timelessly beautiful
Timelessly masculine colours dominate the Alfred Dunhill collection in all three lines - different shades of brown and grey, as well as Havana, black and gun. Each of the men’s spectacles is available in three colours. Model D 1009 comes in four versions. The vintage logo of Alfred Dunhill placed on the sides of all frames stands for the fascinating history and iconic present of this unique British brand.

The Alfred Dunhill spectacles will be available in spring 2010 worldwide from specialised opticians. All markets will start with a total of seven correction models, and an addition nine sunglasses will be launched internationally and eight in Asia.
A variety of appealing displays are available to opticians for their sales.

further inquiry / contact person
Stefanie Biereder

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