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Mercedes-Benz Shanghai
300 dpi
|  | 04.04.2012
Rodenstock: Perfection with a Premium Character
Rodenstock has had a record start in this year as
well. After the very promising kick-off to the year at the opti
2012, the leading spectacles manufacturer was also able to show
off with the latest products and current Eyewear collections at
the "Shanghai International Optics Fair"
(SIOF) from February 22nd to 24th, 2012. The revolutionary
innovation, Rodenstock Eye Lens Technology, (EyeLT®) thrilled
the public at the SIOF in Shanghai as did the lenses. Even now,
the new progressive lens technology has proven to be a true
success concept. China has been investing more heavily in the
research and development of individual high-tech lenses for some
time now. Exclusive brand events of the premium brands Porsche
Design, Alfred Dunhill and Mercedes-Benz, which are also hot in
Asia, rounded out the
programme.
German Craftsmanship
Conquers Asia
"To Rodenstock, the
visit to China was a complete success. We were convincing at the
SIOF not only in the areas of Lenses and Eyewear, but also with
the brand events of our licensed brands with the new frames
across the board. To us, China is one of the key growth markets.
Therefore, we are particularly delighted by the many orders at
the fair and are expecting a successful year in 2012,"
says Oliver Kastalio, CEO of the Rodenstock Group. The highly
traditional spectacles manufacturer also presented EyeLT® in
addition to the core Rodenstock brand with its usual
self-confident and elegant models. Impression® lenses with
DNEye® make it possible for spectacles wearers to exploit their
personal visual potential 100% for the first time. With it, they
get the best individual Rodenstock lenses possible based on the
state of the art today.
The Latest
Eyewear Trends with Top Brands
Rodenstock
took the China visit as an occasion to present the new
collections of the licensed brands Porsche Design, Alfred
Dunhill and Mercedes-Benz. Here, the highlights were the
specially developed Asia collections, which are specifically
adapted to the needs of the Chinese market. In the setting of
exclusive evening events, selected customers and representatives
of the press were able to discuss the latest trends in the
Chinese spectacles market in an exquisite ambience. dunhill once
again extended an invitation to the legendary Alfred Dunhill
Home Shanghai; Porsche Design and Mercedes-Benz welcomed the
invited guests in luxurious locations in Shanghai's
top hotels.
Porsche Design celebrated 40 years of
engineered luxury with limited special editions in Hong Kong and
Seoul as well. Numerous products of the luxury brand have
advanced into true design classics over the past four decades,
and are very sought after in China as well.
further inquiry / contact person
Stefanie Biereder
printable version
The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
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