Mercedes-Benz Shanghai
300 dpi

Rodenstock: Perfection with a Premium Character

Rodenstock has had a record start in this year as well. After the very promising kick-off to the year at the opti 2012, the leading spectacles manufacturer was also able to show off with the latest products and current Eyewear collections at the "Shanghai International Optics Fair" (SIOF) from February 22nd to 24th, 2012. The revolutionary innovation, Rodenstock Eye Lens Technology, (EyeLT®) thrilled the public at the SIOF in Shanghai as did the lenses. Even now, the new progressive lens technology has proven to be a true success concept. China has been investing more heavily in the research and development of individual high-tech lenses for some time now. Exclusive brand events of the premium brands Porsche Design, Alfred Dunhill and Mercedes-Benz, which are also hot in Asia, rounded out the programme.

German Craftsmanship Conquers Asia
"To Rodenstock, the visit to China was a complete success. We were convincing at the SIOF not only in the areas of Lenses and Eyewear, but also with the brand events of our licensed brands with the new frames across the board. To us, China is one of the key growth markets. Therefore, we are particularly delighted by the many orders at the fair and are expecting a successful year in 2012," says Oliver Kastalio, CEO of the Rodenstock Group. The highly traditional spectacles manufacturer also presented EyeLT® in addition to the core Rodenstock brand with its usual self-confident and elegant models. Impression® lenses with DNEye® make it possible for spectacles wearers to exploit their personal visual potential 100% for the first time. With it, they get the best individual Rodenstock lenses possible based on the state of the art today.

The Latest Eyewear Trends with Top Brands
Rodenstock took the China visit as an occasion to present the new collections of the licensed brands Porsche Design, Alfred Dunhill and Mercedes-Benz. Here, the highlights were the specially developed Asia collections, which are specifically adapted to the needs of the Chinese market. In the setting of exclusive evening events, selected customers and representatives of the press were able to discuss the latest trends in the Chinese spectacles market in an exquisite ambience. dunhill once again extended an invitation to the legendary Alfred Dunhill Home Shanghai; Porsche Design and Mercedes-Benz welcomed the invited guests in luxurious locations in Shanghai's top hotels.
Porsche Design celebrated 40 years of engineered luxury with limited special editions in Hong Kong and Seoul as well. Numerous products of the luxury brand have advanced into true design classics over the past four decades, and are very sought after in China as well.

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