300 dpi




300 dpi




300 dpi




300 dpi


13.01.2012
Porsche Design Celebrates 40 Years of Engineered Luxury

The spectacles from Porsche Design are legendary. Yoko Ono caused an international sensation in 1979 with the P'8479 shield sunglasses in the sporty 80s look, when the cult model wore them for the first time at a press conference. The artist was seen later on various record and magazine covers. In the meantime, the frame is a sought after accessory among design enthusiasts, and is also known as the Yoko Ono spectacles. The P'8480 fold-up spectacles with an innovative folding mechanism had similar success in 1980. The pilot spectacles can be folded up in no time at all making them practical and space-saving. A true classic and one of the world's most successful sunglasses are the P'8478 "Exclusive Spectacles", which were developed in 1978 and whose design has remained unchanged to this day. Porsche Design is now presenting a very special, exclusive model of the cult sunglasses as well as two other limited special editions for its 40th anniversary.

The Spectacles of the Stars
The focus is on the legendary Porsche Design P'8478 sunglasses with the innovative replaceable lens mechanism. The classic is very popular especially among celebrities around the globe. Jennifer Lopez, Kim Kardashian, Boris Becker, David Beckham and Brad Pitt are professing wearers of the timeless aviator sunglasses. The model will be issued in an exclusive special edition on the occasion of the anniversary of the luxury brand. They are made of sandblasted titanium in matt silver-grey combined with brown, silver-mirrored, progressive tint lenses in the typical seventies look. A 40Y laser emblem - For 40 Years - on the bridge and the inner side of the right side make the special model unmistakable. The number of P'8478 sunglasses is limited to 10,000, and they are available in the four sizes S, M, L, and XL.
The Classics for the Anniversary
On the occasion of the 40th anniversary, Porsche Design is also presenting two exquisite collector's boxes with exclusive items for devotees. The "40Y of Innovation" box contains the P'8480 Y, P'8418 Y and P'8494 Y sunglasses in addition to the legendary P'8478 in special anniversary colouring. The number of boxes is limited to 1972 to match the founding year of the brand. Another anniversary edition is the "40Y of Iconic Products" box. It contains two very special Porsche Design success models, the world's first sunglasses with replaceable lenses, the P'8478 in the special 40Y design, and the world's first black wristwatch from 1972 from the "Iconic Style" collection in exclusive, matt silver-grey. The number of special edition boxes is limited to 911.

further inquiry / contact person
Stefanie Biereder

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