300 dpi




300 dpi




300 dpi


08.03.2012
Porsche Design in the Middle Kingdom

Porsche Design's popularity in Asia is unlike any other German luxury brand. Now, Porsche Design presented the collection it developed especially for Asia at the Shanghai International Optics Fair (SIOF). The collection has been specifically adapted to the needs of the markets there. Porsche Design is remaining true to its basic principles there as well and arouses enthusiasm amongst its customers with a functional, purist design and its very unique type of luxury. It is called engineered luxury. The result is exclusive spectacles for the highest demands with a perfect fit and outstanding wearing comfort.

An Icon for Asia
To Porsche Design, engineered luxury means the combination of a first class de-sign, innovative technical functionality, perfect craftsmanship, and the highest quality materials – with the goal of creating companions for life. This is because trends come and go, but Porsche Design remains. One of the most striking examples is the so-called exclusive spectacles, or the P’8478, the world's first sunglasses with replaceable lenses. With more than six million sold to date, it is one of the most successful sunglasses models ever. Developed in 1972 by company founder Professor Ferdinand Alexander Porsche himself, the "exclusive spectacles" with their perfect design have remained unchanged since then. Only the choice of material was adapted to the state of the art today with ultralight titanium. Known as the P'8978, it is now available in a version adapted for the Asian market and is also available in the four sizes S, M, L and XL.

Dynamic Contours in Perfection
Sporty and exquisite at the same time with flowing lines and soft transitions: The models of the "Flowing Titanium" line follow the styling of the design icon, the Por-sche 911. Now with models P'8701 and P'8702, the Flowing Titanium bestsellers are also available as Asia models. The correction spectacles made of pure titanium are convincing with sporty lens shapes and interesting light-shadow effects on the sides. Stylishly confident colour combinations such as gold with olive, titanium with matt red or dark red with dark green provide additional emphasis to the extravagant design of the full-rim or Nylor frames.

Stylish Down to the Details
The high-tech material carbon is used consistently in the two correction frames P'8707 and P'8708. For example, an innovative acetate with a carbon-look was de-veloped especially for these models, which gives the spectacles a masculine and self-confident air. Porsche Design is full of surprises with thrilling contrasts in the colouring, for example with a striking, patterned carbon-acetate in combination with classical translucent acetate. Technical know-how can be seen here in every detail, for example in the spring hinge that is completely integrated into the frame for a stylish look down to the smallest details.
Another tried and proven successful concept, which is now available specifically for Asian buyers, are correction spectacles P'8703 and P'8704 with sporty barrette style sides. A Nylor variant with two lens shapes as well as a rimless frame give different types of spectacles wearers a choice.

Effective immediately, there will be a distinct Asia collection from Porsche Design twice a year developed in a close working relationship with local partners – for a guarantee of perfectly fitting spectacles.

Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdi-nand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a sports and fashion collection as well as electronic products and a men’s fragrance line. All the brand’s products are designed at the Porsche Design Studio in Zell am See (Austria) and are available worldwide in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.



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Stefanie Biereder

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