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300 dpi




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300 dpi




300 dpi




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13.01.2012
German Engineering meets Modern Luxury

A big name, the highest quality standard and German engineering par excellence – that is how Rodenstock and Mercedes-Benz are known. The collection of the successful licensed label of the Munich spectacles manufacturer also joins in with this tradition. The current sunglasses and correction frames from Mercedes-Benz Eyewear are convincing as usual with a sporty and elegant design and functional quality at the highest level.

The Current Trend
Three different product lines address different brand-aware groups of buyers. A specially adapted collection was designed for the Asian market. Keeping in harmony with international trends, Mercedes-Benz Eyewear is also showing new colours. In addition to the timelessly masculine hues like grey, black and brown, which are still available, modern and semitransparent colours have now found their way into the collection – for example a very expressive red. One thing has not changed this season, however, and that is that all sunglasses can be glazed with correction lenses – except for models in the shield look.

Modern Line – For a Young, Life-Stylish Look
The Modern Line will have enticing and thrilling light-shadow effects this spring/summer 2012. Correction model M4003, which is made of polyamide and is based on the Mercedes-Benz car design, has refined contoured edges on the sides, as do sunglasses M3010 and M3011. Even the famous star on the sides joins in on the effective shadow effect thereby creating an additional flair. A variety of versions, ranging from full rim, continuing with Nylor half-rim variations, right up to different colour concepts will thrill spectacles wearer of all types. Whether classical hues like Havana and black or preferably a teal, burgundy red or sand, every stylish man will strike it rich here.

Comfort and Elegance with the Premium Line
With models M2012 to M2015, the Premium Line is completely in the tradition of the highest technical standard to which Rodenstock and Mercedes-Benz are committed. The correction spectacles are very striking with their innovative sides construction, but they are very modern and light at the same time. Due to the flexibility of the material, the spectacles can get by without spring hinges, so that the decorative look is maintained completely.
Sunglasses M1013 and M1014 are convincing in their technical perfection with an elaborately crafted hinge that is completely flush when it closes, and with precision that is typical of the technical standard of the Munich spectacles manufacturer. A combination of plastic and stainless steel gives the spectacles a timelessly elegant effect and provides the greatest possible wearing comfort at the same time. The legendary star – just like on all models of the Mercedes-Benz Eyewear Collection – is made using the traditional coin minting method and makes every model in to a very special item.

Exclusive Line: Pure Luxury
The absolute highlights of the collection are models M2008, M1017 and M1018, a correction frame with a titanium sheet front and sunglasses made of extremely light, pure titanium respectively. Stylish fronts with a high bridge and the decoration on the sides that is modelled after the radiator of the car make these spectacles into indispensable items for men with the highest demands. One special highlight is the integrated spring hinge that is sunken into the sides, which will please the technology enthusiasts of the brand. Timelessly beautiful colours like black, dark-brown, titanium grey and gold go with any style, and perfect the exquisite look of the spectacles.

Two shield sunglasses made of a refined titanium-polyamide combination (M1011, the star of the new shootings, and M1012) meld matter-of-fact luxury with the technical superiority that is typical of the Exclusive Line. Thanks to its innovative construction, the sides and nose pad can be simply clicked onto the shield. The first shield spectacles in this line are therefore as exclusive as the name promises.

Mercedes-Benz Eyewear Drivers Edition
The Mercedes-Benz Eyewear Drivers Edition is being expanded at the same time to include the sporty sunglasses M3006 and M1009 with polarised lenses in brown and with Rodenstock SunContrast lenses in green. The benefits can be experienced very vividly with the application available with iTunes. This is not only for an incomparable high-contrast visual experience, but also for the additional safety boost when driving – so that every car ride is under a lucky star.

Guaranteed Success across the Entire Line
Rodenstock is supporting its customers in 2012 with a holistic concept that spans the entire year for guaranteed successful sales of the Mercedes-Benz Eyewear collection. The basis of the new communication resources is a new shooting that exclusively stages the M1011 as the absolute star of the collection. A brand film is also available that illustrates the connection between Rodenstock and Mercedes-Benz in an impressive way.
In addition, the optician can compile an individual marketing plan that is just right for him from different, attractive modules including, for example, advertisements with mention by name, promotion days with a Mercedes-Benz automobile or lent decorations, an exquisite Mercedes-Benz terminal that can be equipped with an iPad, or qualifying officially as a "Mercedes-Benz Eyewear Dealer" with the respective certificate. Comprehensive and intensive support by the Rodenstock Partner in the sales force makes the service perfect.


further inquiry / contact person
Stefanie Biereder

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