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300 dpi




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300 dpi




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300 dpi


13.01.2012
Perfection as a Standard: Rodenstock Eye Lens Technology with DNEye®

With Eye Lens Technology, or EyeLT® for short, Rodenstock has revolutionised progressive lens technology and definitely trodden new ground on the road to the perfect progressive lens. The next stage of the holistic success concept for better vision follows now with Impression® lenses with DNEye®, which make it possible for the spectacles wearer to exploit his personal visual potential by 100% for the first time. With it, he gets the best individual Rodenstock lenses possible based on the state of the art today – and the optician gets satisfied customers.

More is not possible:
Exploit 100% Visual Potential with Rodenstock DNEye®
Since 2011, any optician can offer his end customers up to 40% better near vision with Rodenstock Impression® lenses thanks to Rodenstock EyeLT® and taking the end customer's individual near refraction into account. Now, with the DNEye® order option for Impression® lenses, Rodenstock is taking the next step on the road to perfect vision. The third stage of the holistic EyeLT® success concept makes it possible for the optician to carry out even more precise measurements and offer his end customer the best possible Rodenstock lens for him.
Effective immediately, even more data is being incorporated into an order for Impression® lenses so that the spectacles wearer can exploit his personal visual potential by 100%. Rodenstock offers the perfect tool for this with the DNEye® Scanner.

The DNEye® Scanner:
An Important Component in the EyeLT® Concept
The Rodenstock DNEye® Scanner automatically and highly accurately measures high and low order aberrations for far and near vision. The measurement is also dependent on the pupil size. The aberrometric measurement data together with the subjective refraction data, individual parameters, design parameters for Impression FreeSign® and the centration data is fed directly into the calculation and manufacturing of the Rodenstock Impression® lenses. Rodenstock thereby makes them into the best possible lens for the customer. That way, the end customer gets the best possible individual lens from Rodenstock based on the state of the art today.

Highly Accurate and Fast Measurement
for Reliability and the Customer's Confidence
The benefits for the optician are obvious. The fully automated measurement with a Rodenstock DNEye® Scanner is simple and reliable, and the menu navigation is intuitive and self-explanatory. The DNEye® Scanner is very convincing with its high-resolution wave front analysis and topograph, an auto-refractometer function, eye tracking in real time, visualisation of the wave fronts and simulation of the visual impairment. As an absolute high-tech device, it highlights the competence of the optician and gives the end customer a consultation and buying experience at the highest technical level. The result is the most precise Rodenstock lenses of all times, as individual as the spectacles wearer himself. This guarantees maximum customer satisfaction and hence lasting confidence and secure customer loyalty.

Impression® Lenses with DNEye®:
The Third Stage of a Holistic Success Concept
EyeLT® is a holistic success concept that gives the optician benefits step by step. Since the introduction of the Personal EyeModel, it has been possible to increase performance in near vision by up to 40% with the Rodenstock Impression® progressive and near comfort lenses. With it, the optician can strengthen his core competence, i.e. subjective refraction, and position himself as an expert in the field of near refraction – for effective differentiation from the competition. Rodenstock supports its customers in this with extensive information and training products as well as with attractive advertising materials. The additional value creation through near refraction for an additional charge opens up new possibilities in the large target group of people who wear progressive and near comfort lenses. Thanks to convincing arguments and the impressive buying experience, it is now even easier to sell high-quality lenses.

Rodenstock Impression® lenses with DNEye® now completely exploit one's personal visual potential thanks to unequalled lenses that are more individual and more precise. The spectacles wearer simply sees sharper and with higher contrast, which is noticeable above all at dusk. For the first time, he sees his own personal 100%. The greatest comfort and the best compatibility make the vision experience perfect. Therefore, the Rodenstock EyeLT® concept quite simply means better vision. Hence, Rodenstock, as the innovation leader in the field of individual progressive lenses, has reached a new milestone in the development of progressive lenses and set completely new standards for spectacles wearers with Eye Lens Technology.

The DNEye® order option and the Rodenstock DNEye® Scanner with the WinFit® Reference connection will be available as of April 2012 in Germany, Austria and Switzerland for Impression® progressive, near comfort and single vision lenses including attractive financing concepts.

further inquiry / contact person
Stefanie Biereder

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