300 dpi




300 dpi




300 dpi




300 dpi




300 dpi


13.01.2012
See better. Look perfect.

Rodenstock has what others do not have: a comprehensive System of Better Vision that provides everything opticians and spectacles wearers need. From a frame to match the wearer's type, continuing with a variety of lenses, support for consulting, refraction, ordering and sales up to the perfect after-sales service – the customer gets everything from a single source at Rodenstock. Rodenstock is presenting this complete concept at the opti trade fair in Munich in the form of a course that can be walked around that makes it possible to experience every step on the road to perfect spectacles.

Rodenstock spectacles are more than the sum of the individual parts: the System of Better Vision
The Munich company has offered a unique system of vision for more than 135 years with a symbiosis of innovative lenses and timelessly elegant eyewear collections. For 2012, the company is focussing on consistent systematisation of the sales and consulting process and expanding the system of vision into the System of Better Vision. The intelligent combination of the individual steps, which is perfectly aligned with the needs of the spectacles buyer, represents the actual key to success. Rodenstock has optimally dovetailed all the components along the road to individual spectacles, analogous to the path taken by the spectacles customer through the consulting, decision-making and sales process. With it, Rodenstock offers the right solution for every step – for opticians and end customers alike.

The Perfect Path to the Right Spectacles
At the opti 2012, visitors can walk through a course to experience directly what it means to have Rodenstock at their sides as the best possible partner. This benefits everyone, because both opticians as well as end customers profit very directly from the synergies that Rodenstock offers.
They get everything from a single source here. As a virtual world of experiences, the House of Better Vision rouses interest in end customers. At the same time, the different online and social media activities as well as marketing measures to increase customer frequency steer them directly to the ophthalmic optics shop. Rodenstock supports successful consulting and sales conversations with different consulting tools such as the new Rodenstock Consulting platform and several apps for the iPad as well as the ImpressionIST® Avantgarde and ImpressionIST® 3 service terminals. In addition, the Rodenstock Academy offers training for type and frames consulting for opticians, among other things, in its extensive advanced education programme. A well thought out portfolio of premium products that is orientated around customer needs and is logically structured – both in the areas of lenses as well as eyewear – and holistic concepts such as the EyeLT® success model for better vision speak for themselves. The practical ordering software WinFit® Reference and extensive after-sales service with a visible trademark, guarantees and insurance as well as an innovative anti-fogging cloth for clear vision make the Rodenstock portfolio perfect. In addition, there is training and marketing support from the Rodenstock Academy for all steps and the success packages of the Platinum World – for lasting customer loyalty and an effective increase to sales.

New Categories of Success
Rodenstock's sole purpose is to satisfy the needs of customers and end customers. New categorisation of the different lenses helps here. With the easy to understand classifications – Rodenstock Superior, Rodenstock Excellence and Rodenstock Perfection – Rodenstock is introducing three product categories to make consulting and sales even easier for the optician, above all for higher-quality lenses. The spectacles wearer also profits from this, because he can be assured that he is getting the perfect spectacles for himself and his requirements. See better. Look perfect.

further inquiry / contact person
Stefanie Biereder

printable version

The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
Choose your Country [x]