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See better. Look perfect.
Rodenstock has what others do not have: a
comprehensive System of Better Vision that provides everything
opticians and spectacles wearers need. From a frame to match the
wearer's type, continuing with a variety of lenses,
support for consulting, refraction, ordering and sales up to the
perfect after-sales service – the customer gets everything from
a single source at Rodenstock. Rodenstock is presenting this
complete concept at the opti trade fair in Munich in the form of
a course that can be walked around that makes it possible to
experience every step on the road to perfect
spectacles.
Rodenstock spectacles
are more than the sum of the individual parts: the System of
Better Vision
The Munich company has offered
a unique system of vision for more than 135 years with a
symbiosis of innovative lenses and timelessly elegant eyewear
collections. For 2012, the company is focussing on consistent
systematisation of the sales and consulting process and
expanding the system of vision into the System of Better Vision.
The intelligent combination of the individual steps, which is
perfectly aligned with the needs of the spectacles buyer,
represents the actual key to success. Rodenstock has optimally
dovetailed all the components along the road to individual
spectacles, analogous to the path taken by the spectacles
customer through the consulting, decision-making and sales
process. With it, Rodenstock offers the right solution for every
step – for opticians and end customers alike.
The Perfect Path to the Right
Spectacles
At the opti 2012, visitors can
walk through a course to experience directly what it means to
have Rodenstock at their sides as the best possible partner.
This benefits everyone, because both opticians as well as end
customers profit very directly from the synergies that
Rodenstock offers.
They get everything from a single
source here. As a virtual world of experiences, the House of
Better Vision rouses interest in end customers. At the same
time, the different online and social media activities as well
as marketing measures to increase customer frequency steer them
directly to the ophthalmic optics shop. Rodenstock supports
successful consulting and sales conversations with different
consulting tools such as the new Rodenstock Consulting platform
and several apps for the iPad as well as the ImpressionIST®
Avantgarde and ImpressionIST® 3 service terminals. In addition,
the Rodenstock Academy offers training for type and frames
consulting for opticians, among other things, in its extensive
advanced education programme. A well thought out portfolio of
premium products that is orientated around customer needs and is
logically structured – both in the areas of lenses as well as
eyewear – and holistic concepts such as the EyeLT® success model
for better vision speak for themselves. The practical ordering
software WinFit® Reference and extensive after-sales service
with a visible trademark, guarantees and insurance as well as an
innovative anti-fogging cloth for clear vision make the
Rodenstock portfolio perfect. In addition, there is training and
marketing support from the Rodenstock Academy for all steps and
the success packages of the Platinum World – for lasting
customer loyalty and an effective increase to
sales.
New Categories of
Success
Rodenstock's sole purpose
is to satisfy the needs of customers and end customers. New
categorisation of the different lenses helps here. With the easy
to understand classifications – Rodenstock Superior, Rodenstock
Excellence and Rodenstock Perfection – Rodenstock is introducing
three product categories to make consulting and sales even
easier for the optician, above all for higher-quality lenses.
The spectacles wearer also profits from this, because he can be
assured that he is getting the perfect spectacles for himself
and his requirements. See better. Look perfect.
further inquiry / contact person
Stefanie Biereder
printable version
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