300 dpi


13.09.2011
One with a Star

Rodenstock and Mercedes-Benz have a great deal in common: long tradition, the highest quality standards, and German engineering par excellence. Both premium brands are always one step ahead of their industries when it comes to know-how, technical innovation, and trendsetting design. This year, Mercedes-Benz is celebrating the 125th anniversary of the automobile – and Rodenstock is extending its congratulations with very special anniversary spectacles.

Unique, Innovative Design
At the International Automobile Show in Frankfurt (IAA), Rodenstock and Mercedes-Benz are presenting a unique design study for the anniversary as a highlight of their successful cooperation. It is an extremely light model of sunglasses made of pure titanium with an extraordinary design as a unique specimen made by hand exclusively for this occasion.
In addition to the famous star, the sides are decorated with a decorative element inspired by the air intakes of the Mercedes-Benz SLS AMG. Just like the legendary car with its gull-wing doors, this design element is absolutely unique and not to be found on any other model of Mercedes-Benz Eyewear made by Rodenstock. To match the occasion, the unusually long end pieces are an exquisite jade green, the anniversary colour for 125 years of innovation

Technical Innovation for the Greatest Possible Functionality
The anniversary spectacles are convincing not only because of the perfect design and innovative frame features. The lenses have what it takes too! Just like all models of Mercedes-Benz Eyewear, this special item also has high-quality Rodenstock sun protection lenses, which guarantee full UV and glare protection in any situation. Even in the most glaring or diffuse light, these high-end lenses ensure sharp contours and an incomparable visual experience. For car drivers, this is not just an optical advantage, but a decisive plus in the area of safety.

Innovators as a Passion
Mercedes-Benz stands for premium without compromise and innovation as a passion – just like Rodenstock. Hence, the eyewear collection is exquisite, sporty and elegant as well as confidently masculine. At the same time, the spectacles are inspiring with design and functional quality at the highest level. Even the tiniest detail is thought out and implemented perfectly. Hence, it is ideal for demanding spectacles wearers who expect nothing less than the best.
Besides the unique design study, there will be another six sunglasses and correction models from the current Eyewear Collection from Mercedes-Benz Style made by Rodenstock. They range from sporty sunglasses in a curved look, continue with the refined pilot spectacles with details down to the screws, right up to the exclusive half-rim spectacles made of pure titanium. All these selected items document the unique quality of this successful premium cooperation at the highest level.

further inquiry / contact person
Stefanie Biereder

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