300 dpi




300 dpi


07.06.2011
Prêt-à-porter for your eyes: Rodenstock ProRead®

In summer 2011, Rodenstock is presenting a new version of the popular complete spectacles ProRead®. As a modern interpretation of the reading spectacles, the new ProRead® are convincing not merely with an extraordinary design, but with perfect reading pleasure thanks to the best optical quality.
Rodenstock has also set the highest standards of workmanship and made the spectacles to be especially stable, flexible and light – maximum wearing comfort is guaranteed.

Absolutely clear benefits
ProRead® is perfect for spectacles wearers as of 40 years old, who value a modern design when choosing their spectacles. The balanced frame design of the unisex spectacles pleases different style types and addresses a broad target group. The material mix consisting of Trogamid® sides and elements made of pure stainless steel is interesting, and perfectly matched metal and plastic tones produce a harmonious overall look. The plastic sides guarantee an ergonomic fit and have very good spring properties. In addition, a metal insert in the sides and the flexible high-performance plastic Trogamid® ensure that ProRead® is very easy to adjust. Another benefit is provided by the high-quality, antireflection coated plastic lenses. They promise relaxed reading comfort without bothersome reflections, and they are protected against being scratched easily by a special coating.

Choose, try reading, and take it home
The ready-to-use ProRead® (R 2180) reading spectacles are available in standard powers of +1.00 to +2.50 dpt. End customers can choose between two strong colours – red and black. The classical lens shape is flattering to everyone. Making a decision is much easier with an attractive display to present the different versions and effects. After a short reading test, which Rodenstock provides together with the display, ProRead® can be taken home immediately in a high-quality case with a leather look.

further inquiry / contact person
Stefanie Biereder

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