300 dpi





300 dpi





300 dpi





300 dpi




05.05.2011
German Engineered Luxury in North America

Porsche Design is back in Canada: Tuscany Eyewear, Rodenstock's partner in the USA and Canada, has been marketing the spectacles of the German luxury brand in Canada exclusively since this spring. The starting signal for this cooperation was a media and customer event in the Porsche Design Store on New York's Madison Avenue.

The new Porsche Design Eyewear collection was presented to a select group of American and Canadian guests on the occasion of the International Vision Expo ophthalmic optics trade fair in New York. The new collection convinced the mem-bers of the press and customers who were present with features that are typical of Porsche Design: purist styling, innovative technology, perfect engineering and ex-clusive materials.

"Two absolute premium partners, Tuscany Eyewear and Porsche Design Eyewear made by Rodenstock, have found each other. We are happy to once again offer Porsche Design Eyewear to our Canadian customers, and are convinced that the luxury brand will be positioned in Canada just as successfully as it has been in all the other markets where we have successfully launched it," says Oliver Kastalio, CEO of the Rodenstock Group.

Dr. Juergen Gessler, CEO of the Porsche Design Group: "With the combination of innovative technology, the best materials and a purist design, we repeatedly hit a nerve with our design- and style-conscious customers. Our license partner Roden-stock, whose technical and product-specific know-how is indispensable, also stands for the high quality and the success."

The Porsche Design Store on the famous Madison Avenue in New York provided the right setting for the exclusive event. The new spectacles were staged in the brand world of the flagship store along with the other products of the luxury brand. That way, the invited guests and media representatives were able to experience not only the eyewear collection, but the entire Porsche Design portfolio.

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Stefanie Biereder

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