300 dpi





300 dpi





300 dpi





300 dpi





300 dpi





300 dpi





300 dpi




05.04.2011
Rodenstock in Top Form

The new Rodenstock correction frames for ladies, men and children are showing their best side. Flattering colours, exciting patterns and the best quality make the spring models into an all-round successful collection. Rodenstock's signature is unmistakeable: a convincing design combined with the greatest possible competence in ophthalmic optics, innovative technical solutions, the best quality in materials and workmanship, optimum adaptability and outstanding wearing comfort.

What Women Want
This spring, women will get their hearts' desire from Rodenstock: ornate decorative elements, exciting patterns, and lovingly implemented details. Here, Rodenstock always remains true to itself and its reduced style – the design is perfectly harmonious and balanced. For example, models R 2179 and R 2181 have an elegant decoration on the sides that is suggestive of the shape of a bow. The design is available as a full rim or Nylor frame. The combination of decorative metal fronts and sides made of the most exquisite Italian acetate in different classical colours gives the models an unmistakeably confident style.

Other ladies' spectacles make their impression with elaborately crafted sides in a leather look. With models R 2191 and R 2192, the outside of the acetate side is refined with a special and innovative embossing technique. The result is that the look and feel are an absolute highlight – and are suggestive of exquisite leather goods such as handbags and belts. An open lug design made of metal creates an airy counterpart to the wide acetate sides of the Nylor and also rimless frames. Discrete, feminine colours like muted deep red, brown, Havana, and gold have a classic and elegant effect and go well with any style and on any occasion.

Models R 2198 and R 2199 offer lifestyle with some structure. Slender metal fronts with a full rim or Nylor and a thrilling sides design make these ladies frames into the eye-catcher of the Rodenstock lifestyle segment. Smooth and matt metal lugs create a transition to the spectacularly wrought sides made of multilayer acetate where a three-dimensional pattern is embedded into the middle layer. In combination with mother-of-pearl effects and the fresh colours of the acetate, this processing technique provides thrilling effects.

100% Germany Engineering for True Innovations
Starting last year, Rodenstock presented an innovative clip-on system, which has now been further developed for decorative metal frames. Models R 2189 and R 2187 carry on this sophisticated concept. The frames in a Panto shape pick up on the hip retro trend and implement it in a modern way, thereby making it into a timeless look for men of all ages. Above all, the details are convincing. The practically invisible magnet mechanism for attaching and the fine, slender workmanship of the sun clip do not disclose anything of the refined dual function of these spectacles. Perfectly crafted lacquered areas on the sides with tone-in-tone colour that matches the front of the frame round out the harmonious look.

In contrast, men's frames R 2185, R 2184, and R 2186 have matt, transparent sides made of the high-performance plastic Trogamid in a somewhat wider design giving them a particularly modern effect. As a full or half-rim frame, these models are captivating because of very special technical details and an interesting mix of materials. The integrated lug-side construction is not only technically innovative, but also provides a sporty look together with the logo as a metal inlay. The colours are absolutely timeless and simultaneously very expressive, like a silver-crystal combination, gun with blue or a deep burgundy combined with classic black.

Rodenstock for the Little Rascals
Even youngsters want Rodenstock. For that reason, the children's collection, which was launched extremely successfully in 2010, has now been expanded to include three new models. Just like with the first kids' collection, the focus here is on adaptability, wearing comfort and functionality. An innovative system makes it easy to shorten the sides. A rubber plug connection between the lug and side can be removed in order to adjust the length, which is very important for children, who naturally have very individual distances between their eyes and ears. Slip-proof ends on the sides and super-flexible Metal-Flex solutions on the bridge and sides guarantee perfect wearing comfort and safety in any situation. Cool colours and harmonious lens shapes make the spectacles into a fashion statement for kids.

further inquiry / contact person
Stefanie Biereder

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