300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi


04.02.2011
Best Prospects for 2011

Rodenstock has rung in the year 2011 extremely successfully. The Munich spectacles manufacturer was thrilling at the opti ophthalmic optics fair from January 28th to 30th, 2011 with spectacular innovations from the field of lenses and the latest eyewear trends. As a special highlight, Boris Becker visited the booth for an exclusive hour of autographs for all Rodenstock customers. Numerous visitors and full order books perfected an already good atmosphere at the fair.

The revolution of progressive lenses with Rodenstock EyeLT
The highlight in the field of lenses at the opti 2011 was an absolute world premier – EyeLT, the innovation for better vision. With it, Rodenstock once again emphasised its role as the innovation leader at the opti. The interested professional audience was able to learn about the spectacular new developments from Rodenstock in several daily presentations.
In addition, visitors were able to get a look at the work of Rodenstock Manufaktur live at the booth. Furthermore, the new lens finishes Solitaire® Protect and Solitaire® Protect Plus were presented as well as the visible Rodenstock trademark and the additional option Aveo for single vision lenses.
Visitors to the fair also showed great interest in the service packages of Rodenstock Platinum World. The marketing measures, which are matched to the individual needs of opticians to increase turnover, guarantee holistic all-round support from a single source and demonstrably ensure more turnover, as shown by experience from 2010.

Success across the entire line
The new eyewear collection was also excitedly received by the public. Besides the collections of the core brand Rodenstock, the latest correction frames and sunglasses were presented from Porsche Design, Alfred Dunhill, Mercedes-Benz, uvex and Baldessarini. While Porsche Design was very convincing with technically inspired, purist high-end spectacles, fans of functional luxury found what they were looking for with Alfred Dunhill Eyewear. The spectacles of Mercedes-Benz made by Rodenstock please men who are technology enthusiasts, and Baldessarini appeals to confident, smart men with its casual/stylish retro look. For the spectacles of the sports brand uvex, as usual, Rodenstock built upon the unbeatable cost-effectiveness and the highest functionality in a trendy design.
Visitors were able to experience the spectacles and the characteristics of the different licensed brands in brand worlds that were designed especially for the fair.

A hands-on star
A celebrity Rodenstock partner thrilled guests at the booth. Boris Becker arrived for an exclusive hour of autographs and showed that he was a hand-on star.
There was more than enough reason to celebrate – especially after the outstanding result even on the first day of the fair. Even Boris Becker didn't miss the opportunity to party with Rodenstock customers and partners until late in the night at the legendary Rodenstock party in Club P1. A variety of show acts provided entertainment and a boisterous mood.
"To us, the opti was a successful and excellent prelude to 2011 – across the board. We showed our customers that we are still their best partner, with the best products and individual service. I am convinced that we will reach our goals for 2011," says Oliver Kastalio, CEO of the Rodenstock Group.

Good start to 2011
The trade fair was a success across the board. Rodenstock was able to close the opti 2011 with full order books. The orders that came in by the end of January exceeded last year's results by far. "We are more than satisfied with the number of visitors at our booth, and many international partners were there. The good mood of the customers leads us to hope for an extremely successful 2011," summarises Rupert Loibl, General Manager Sales Germany at Rodenstock.

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