300 dpi




300 dpi




300 dpi




300 dpi


28.01.2011
Starry Times for Modern Design

Rodenstock launched the first Mercedes-Benz Eyewear collection in the autumn during the course of an exclusive event. Rodenstock and Mercedes-Benz are presenting an additional, highly functional expansion of the collection at the opti 2011 – the Driver's Edition. The collection now encompasses 20 extraordinary sunglasses and correction frames.

Shoulder to Shoulder at the Highest Level
Rodenstock and Mercedes-Benz are two premium brands that mutually enhance each other at the highest level. As the worldwide licensee for spectacles from Mercedes-Benz, Rodenstock is expanding the best-known international brand to include another facet and contributes more than 130 years of experience and the associated know-how in the lenses and frames sector to the cooperative venture. The launch collection is centred around exquisite models that are convincing due to their sporty elegance and design as well as functional quality. Features that meet the highest demands will thrill more than just the aficionados of the German car brand.

Three different product lines address different brand-aware groups of buyers. A specially adapted collection was designed especially for Asian end customers. Except for the models in the shield look, all sunglasses can be equipped with correction lenses.
The spectacles are mainly in muted, dark hues like blue, black, burgundy, and Havana. Most models are offered in four colours.

Modern Line
With three sunglasses in the hip curved or shield look, the sporty entry-level segment appeals primarily to younger lifestyle-oriented end customers. The star is wrought three-dimensionally in metal and placed conspicuously on the side. Typical car paint colours capture the current trends in the automobiles.

Premium Line
The upmarket model series for the elegant, comfort-oriented spectacle wearer is presented in the Premium Line. The Carré and pilot spectacles in this line are a reference to timeless classics. Finely matched material combinations of metal and plastic guarantee a stylish appearance and the greatest possible wearing comfort in any situation. As a reference to the car design, the Premium Line has a protruding line on the temples. Even the newly added M1010 is convincing as metal spectacles in the aviator style with the appealing blend of a masculine front and decorative styling.

Exclusive Line
The three correction frames and three sunglasses in the Exclusive Line radiate discrete luxury and superiority. A very exclusive choice of materials and workmanship is responsible for this. The extremely light, pure titanium and innovatively integrated spring hinges are very appealing to the technology fans of the brand. In addition, the matt/shiny patterns on the temples are inspired by the radiators and also provide an exciting flair. The colours, which were consciously chosen to be cool, and the dynamic shapes of these spectacles suit men any age.

Safety First: The Driver’s Edition
One special feature of the collection is the newly launched Driver's Edition. It includes three sunglasses from the different product lines, which can also be provided with Rodenstock SunContrast as well as with polarised lenses. The recently added M1010 is also very convincing as metal spectacles in the aviator style with the appealing blend of a masculine Carré shape and decorative styling. The sun protection lenses provide UV and glare protection in any situation, and they do so with the individual prescriptions without any limitations. This is not only an optical gain for car drivers, but a decisive plus in the area of safety.

further inquiry / contact person
Stefanie Biereder

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