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300 dpi
300 dpi
|  | 28.01.2011
The Future of Lens Consulting has Already Started
In October 2010, Rodenstock became the first
manufacturer worldwide to issue an iPad app for lens consulting
in the optician retail market. Rodenstock is expecting around
2,500 downloads of the applications by the end of January. The
application, which has been successfully launched in more than
50 countries, gives opticians a new dimension of modern customer
consulting. Whether simple single-vision lenses or individual
progressive lenses, the application vividly shows the
differences and benefits of different Rodenstock products, and
supports the sales discussion using the latest standards of
modern technology.
Maintaining a
General View
With the clearly organised
program, it is possible to compare lenses to each other and
demonstrate the differences on the iPad. The parameters that are
relevant to selecting a lens such as the pupil distance, corneal
vertex distance, frame tilt and bow angle are easy to enter and
can be changed as needed. The application can also be started in
six different languages.
Easy
selling
The easy presentation and handling
support the optician to lead the sales discussion in a vivid and
end-user-friendly way, and make it possible to sell high-quality
products more easily and with less effort. At the same time, the
application can be used anywhere and in any consulting
situation, thanks to the wireless iPad. Optician Klaus Ziegler
from Optik Röhrig in Weilheim talks about using the new
Rodenstock app: "The program is very useful. It makes it
possible for me to explain complex relationships to my customers
in a very easy and understandable way. In the field of lenses in
particular, it is very important to display competence and
innovation-oriented thinking using such tools as well. That
builds trust and very specifically helps the sale of
high-quality
lenses."
Up-to-date
It
is undisputed that the iPad has ushered in a new generation of
computers. Working with the stylish tablet from Apple is
child's play, the handling is intuitive and there are
innumerable possible uses. Timo Scherf, Head of Corporate
Product Management Lenses at Rodenstock: “We are happy to be the
first manufacturer to offer our customers such a consulting
application. Besides conventional promotional sales material,
the demand for mobile consulting programs is increasing. Our
claim here as well is to always be at the state of the art and
give our customers the best possible
support.”
The program has been available for
free in the App Store since October 2010. Rodenstock customers
can very easily register for the updated application in
Rodenstock Net at www.rodenstock.net. The package is completed
by an easy to understand condensed guide.
further inquiry / contact person
Stefanie Biereder
printable version
The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
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