Pole Position for Porsche Design Eyewear

Rodenstock and Porsche Design have been cooperating for almost a decade. The result of this cooperation is the most successful license collection ever of the spectacles manufacturer from Munich. In December 2010, for example, the results with the Porsche Design spectacles collection increased a full 50% compared to the previous year and a new record turnover was brought in. The numbers confirm once again the high-ranking quality of this cooperation.

The success of Porsche Design Eyewear is based on real values as well as on the timeless and functional design signature of the luxury brand. Hence, some spectacles in this year's collection have already developed into modern classics. Besides new releases of legendary vintage models, 2010 focused on modern concepts as well as a line developed especially for ladies. Clear, reduced styling, innovative technology, and select materials give all Porsche Design spectacles exclusivity, ensure outstanding wearing comfort and make them into true bestsellers.

"The demand for our correction spectacles and sunglasses has been extraordinarily high right from the start of the collection, and exceeds our greatest expectations," says Dr. Jürgen Geßler, CEO of the Porsche Design Group. "With the combination of innovative technology, the best materials and a purist design, we repeatedly hit a nerve with our design- and style-conscious customers. Our license partner Rodenstock, whose technical and product-specific know-how is indispensable, also stands for the high quality and the success."

Oliver Kastalio, CEO of the Rodenstock Group: "Here, two premium partners have met who are united by the high demands they place on themselves. Both brands stand for products with outstanding quality, which are characterised by the highest functionality, innovative technology and trendsetting designs. We are proud of the cooperation with Porsche Design - and the success shows that we are right."

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