300 dpi




21.12.2010
Alfred Dunhill Eyewear by Rodenstock in the USA

The sunglasses collection by luxury British men's brand Alfred Dunhill will now be available from the acclaimed American department store Neiman Marcus. The range will initially be available in six selected shops – Beverly Hills (California), Las Vegas (Nevada), Northbrook (Illinois), Coral Gables (Florida), Houston (Texas) and Paramus (New Jersey) – but further expansion to all Neiman Marcus stores in the United States is already being planned.

The exclusive cooperation between Rodenstock and dunhill continues after great success across markets in Europe, Asia and the Middle East.

The range is divided into three lines, based on the different distinctive features of the dunhill brand. The "casual" line features acetate and metal spectacles in the typical "Brit" look with different material combinations such as with model D 1009, retro-style sunglasses with striking acetate on the upper edge of the frame and metal on the lower edge. Other "casual" sunglasses models give the popular aviator shape a modern interpretation with a double bridge to provide a choice for the young British look. The models from the "classic" collection appeal with their authentic and timeless value. Luxurious decorative elements such as diamond-cut surfaces on the sides or painted bridges as well as fine materials like titanium and wood make the classical spectacles into a very special accessory. The sunglasses in the "sport" line, on the other hand, are convincing with their dynamic design and clear lines. Different surfaces and carbon fibres integrated into rubber, as well as sporty, curved lenses, emphasise the claim of being a luxury brand even among sporty models.

Timeless masculine colours dominate the Alfred Dunhill collection across all three lines – specifically different shades of brown and grey, as well as Havana, black and gun. Each of the men's spectacles is available in three colours. The vintage logo of Alfred Dunhill placed on the sides of all frames stands for the luxury of this British brand.

The Alfred Dunhill spectacles have already been available since spring/summer 2010 worldwide from specialised opticians. There is a specially adapted collection for the Asian customer.

further inquiry / contact person
Stefanie Biereder

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