300 dpi

Board of directors Peter Körfer-Schün and CEO Oliver Kastalio

Rodenstock goes in the offensive

Rodenstock, a worldwide leading manufacturer of lenses and frames, will be managed in the future by two internationally ranking brand managers with many years of experience. Oliver Kastalio (46), the new CEO, has held responsible positions with the global consumer goods enterprise Procter & Gamble for 19 years in the areas of product development, brand management, marketing, M&A, finance and sales. Most recently, he was the General Manager and Vice President of the Global Prestige Products division. Under the leadership of the designated Member of the Supervisory Board, Peter Körfer-Schün (65), the sanitary systems manufacturer Grohe developed into a global brand in less than a decade.

"We have successfully won over Mr. Kastalio for Rodenstock, who is an expert in the high-quality consumer goods sector," says Peter Körfer-Schün, who advised the owners when filling the management position. Kastalio, a German who lives in Geneva, was lastly with Procter & Gamble with worldwide responsibility for luxury products and scents from brands such as Hugo Boss, Baldessarini, Rochas, dunhill, Montblanc, Lacoste, Escada and Jean Patou. He was responsible for product development, production, logistics, marketing, and sales to an extent of more than 1 billion euro and he managed a division with more than 2000 employees.

Kastalio paraphrases his philosophy as: "Successful brand management means accurately analysing the requirements of customers and then bringing just the right products to market with creativity and a feeling for the spirit of the times. I will also introduce this approach at Rodenstock." The premium Rodenstock brand is shaped by 130 years of tradition, the highest quality, innovativeness and the best know-how. We want to revitalise these traditional brand values of Rodenstock," emphasises Kastalio. "We won't do everything differently than we are doing now, but push ahead with successful approaches such as internationalisation and the brand licenses. However, before we develop the strategy any further, I would like to enter into a dialogue with the employees and managers and look intensively into the company," says Kastalio.

100-Day Plan Started
Peter Körfer-Schün points out that the new management duo together with management have put a 100-day plan into motion for the strategic further development of the company. He says, "The Rodenstock brand has one-of-a-kind development potential. Rodenstock is the only manufacturer worldwide that combines high-precision lenses and a broad range of classical and elegant frames into a unique 'system of vision'."

Peter Körfer-Schün was CEO of Grohe AG until 2004. Under his leadership, the medium-size bathroom fittings manufacturer from Hemer in Sauerland developed into a complete provider of sanitary products and systems and a global brand for bathroom fittings.

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