300 dpi





300 dpi





300 dpi





300 dpi





300 dpi




20.04.2010
Better Vision with Rodenstock: The New Correction Frames

Rodenstock is bringing a total of 27 new correction frames to the market just in time for the industry’s most important meeting place – the opti 2010. The new collection will meet the greatest variety of demands. Whether classical elegance, timelessly beautiful functionality or a trend-oriented spectacles design, Rodenstock has once again successfully combined innovation and tradition in three clearly distinct segments in an extremely appealing way.

Rodenstock Classic: Pure Elegance for Upmarket Demands
The Classic segment includes four classically elegant spectacles that satisfy the highest demands. The elegant spectacles are distinguished by their exquisite sides design and harmonious, balanced shapes. The frames, which are suitable for using progressive lenses, are made of high-quality materials and are kept in classic muted colours (men) or in fresh pastel shades (ladies). Decorative elements like Swarovski rhinestones on the sides of the ladies’ spectacles emphasise the exclusivity of this segment (R 4850, R 4851).

Rodenstock Timeless: Clear Style for Aesthetes
The design principle of the Timeless segment is a reduction to the essentials, whereby Rodenstock focuses on the highest quality in the design, choice of material and finish. The design of the eight spectacles for ladies and men is convincing due to the clear lines. Light and flexible materials like titanium and polyamide ensure optimum wearing comfort for the purist spectacles. The models, which keep to a minimalistic design, are crafted either with decorative sides or – like with the third generation of ultra-light Ti-Lite models – with eye-catching openings on the sides. The colours of the spectacles are reserved. Only the innovative Ti-Lite line now creates a flair with fresh side colours (R 2113, R 2114, R 2117, R 4890).

Rodenstock Lifestyle: Open for New Ideas
The Lifestyle segment is targeted at fashion-oriented spectacles wearers who like to experiment with different style orientations. Besides a material-intensive retro line, feminine, tasteful models are also part of this segment. The futuristic and markedly masculine line can be regarded as a contrast to this. The spectacles of light titanium or alternatively a titanium-polyamide mix are distinguished by their dynamic shape and a clear, linear design. Striking features of the technoid spectacles are also the openings in the sides as well as monochrome, mat colours (R 2111, R 2112, R 5235).

The new collection can be ordered at the Rodenstock booth at the opti 2010 as of January 15th.

further inquiry / contact person
Stefanie Biereder

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