300 dpi





300 dpi





300 dpi





300 dpi




26.08.2010
The summer perfectly in your sights with Rodenstock

Class instead of mass: The new summer collection of Rodenstock correction frames is limited to 16 highlight models. Nevertheless, the Munich spectacles manufacturer covers the entire range of styles and demands from a timeless design for spectacles wearers who have remained young, continuing with unconventional progressive concepts for lifestyle fans, right up to classical elegance. Stylistically, the three segments are quite distinct. However, they are united by Rodenstock's claim of making exclusive use of high-quality materials and the best workmanship.

Rodenstock Timeless: Minimalism as a mind-set
Less is more – the new, eight-part Timeless series follows this basic notion. Striking design elements stand out even more with reduced, partly minimalistic frames. With three of the five ladies models, for example, handcrafted Swarovski crystals are set into the transition from the sides to the lugs. Especially in the summer, this ensures a very eye-catching light display. In order to meet all customer requests, the assortment includes a rimless, a Nylor and a very decorative fine full-rim frame.
The three men’s models are also based on a material reduction – two Nylor and one rimless frame. The stainless steel R 2148 is especially remarkable: The middle section is kept intentionally narrow, in contrast to the temples which are specifically wider. The Rodenstock “R” is embedded in the sides in a technically complex and graphically consistent way as a design feature. The logo is seen directly on the hinge in a similarly refined way with the rimless R 2145 frame. The design principle for models R 2146 and R 2147 is the modern, clearly geometric style, whereby Rodenstock focuses on the perfect combination of shape, function, and colour. A feature of the Nylor frames is also the skilful highlighting of the different materials – metal and plastic – through fine colour contrasts. The colour coordination of the side end covers with the plastic hinges underscores the exclusivity of this segment (R 2141, R 2142, R 2143, R 2144, R 2145, R 2146, R 2147, R 2148).

Rodenstock Lifestyle: Varied style awareness
All those spectacles wearers who like to experiment with styles and fashionable diversity will feel right at home in the Lifestyle segment. Therefore, the three new frames from Rodenstock make a point of setting contrasting accents. The R 5246 frame with its combination of a plastic front and straight metal sides follows a youthful mix of styles. The ladies collection stands out with young, full-frame frames made of polyamide, in which the summery lightness of model R 5243 is also accentuated by the satiny sides of Trogamid (R 5243, R 5244, R 5246, R 2148).

Rodenstock Classic: Elegance combined with technical finesse
The five frames of the Classic segment once again prove Rodenstock’s high demands. All are made of high-quality titanium and the sides document handcrafted perfection. Especially interesting here is the new, integrated spring hinge in models R 2105 and R 2106, which are compatible with progressive lenses, with elegant decorative elements on the sides.
Ladies models R 2129 and R 2130 are based on an open sides concept, which is clearly developed in a high-quality and decorative way. As a result, the sides take on a tasteful elegance that can replace any broach or necklace (R 2105, R 2106, R 2129, R 2130).

The launch is supported by attractive PoS material. Among other things, there is an appealing display with LED illumination for exclusive placement of the highlighted model.
In addition, a seminar from the Rodenstock Academy specifically designed for the new frames collection focuses on the sale of high-quality ladies spectacles and shows interested opticians how they can also sell more than just the spectacles through competent, creative and stylistically confident advice.

further inquiry / contact person
Stefanie Biereder

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