300 dpi





300 dpi

Porsche Design P'8182b


07.09.2010
Porsche Design Eyewear in the Passing Lane

Porsche Design stands for technically inspired products with functional, timeless and purist styling. The portfolio of the luxury brand includes classics like, for example, the successful Roadster luggage series, the premium running shoes Bounce:S and TecFlex pens. The Porsche Design spectacles collection for 2010 is already developing into a modern classic in the eyewear sector.

“The demand for our spectacles and sunglasses has been extraordinarily high right from the start of the collection, and exceeds our greatest expectations,” says Dr. Jürgen Geßler, CEO of the Porsche Design Group. “With the combination of innovative technology, select materials and a reduced design, we have obviously hit a nerve with design- and style-conscious customers. Our license partner Rodenstock, whose technical know-how is indispensible, also stands for the high quality and the success.”

Dr. Olaf Göttgens, CEO Rodenstock Group: “We are proud of a premium partner like Porsche Design. The products of the luxury brand are already one of the most successful licensed collections that Rodenstock has ever produced."

Besides new releases of popular classics, the 2010 collection focuses on modern design concepts as well as a line developed especially for ladies. Clear, reduced styling, innovative technology, and select materials give all Porsche Design spectacles exclusivity and ensure outstanding wearing comfort.

Flowing Titanium: Flowing forms and an ultra-light interpretation
The men’s line made of titanium that was launched successfully last year already follows the styling of the legendary Porsche 911. The silhouette of the sports car was also on the agenda for the development of the two new models. In the spectacles, the front, lugs and sides flow together in curved lines and create thrilling light and shade effects. The spectacles are manufactured of beta-titanium, which is a popular material for aerospace technology and ensures maximum lightness, flexibility and the greatest wearing comfort. The P’8166 correction spectacles are convincing as a half-frame with an elegant and sporty style, and they meet the demands of perfection and understatement. A masterpiece of handcrafted performance is the P’8494 sunglasses. They have no screws or soldered points. As a result, the sporty model, which is available in two sizes, is clean and puristic.

Design classics reinterpreted
The P’8486 arrived on the market for the first time in 1986 as fold-up pilot spectacles. With their unmistakeable shield look, they are among the most successful classics from Porsche Design and have been reissued as part of the Heritage Collection. The only difference is found in the use of ultramodern materials like beta-titanium, which makes the sides extremely flexible. The relaunch is perfected by the true to the original leather case.

A Focus on Women
Yoko Ono created a trend in 1979 with the legendary Porsche Design shield sunglasses that has continued even today. She made the luxury spectacles of the company into a real “must have” for the world of women. This has now been followed by six completely newly designed sunglasses in the first separate ladies collection. With this collection, Porsche Design will meet the needs of women who are looking for something that is clear, functional and with a purist design without having to forego the special. The large size sunglasses in the shield look have a reduced design. Their smooth lines give them a markedly feminine orientation without appearing too playful. In addition, the classical colours of a discrete black and brown up to aubergine and olive emphasise the sophistication and the stylish understatement of these models.

further inquiry / contact person
Stefanie Biereder

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