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300 dpi
300 dpi
300 dpi
300 dpi
|  | 19.07.2010
A Successful Concept Prevails
The Rodenstock Concept Shop success story
continues: A new shop was opened in the Russian capital city at
the beginning of July. The new Concept Shop was setup at a top
location in a new shopping centre in one of the most dynamic
districts of Moscow.
One concept for
all situations
Even in the exclusive mall,
the Rodenstock Concept Shop stands out and shows that with a
coherent shop design, any shop can become a real eye-catcher.
The latest frames from Rodenstock and Porsche Design are
displayed in the approximate 140 m2 of space, and the Concept
Shop also has enough room for the ImpressionIST®. The customer
always has the products in sight, regardless of whether he is
sitting at one of the consultation tables or enjoying an
espresso at the bar. The collections are presented in
glass-fronted cabinets at eye level with sliding elements and
mirrors to ensure variety and encourage customers to try the
spectacles on. In order to provide the best-possible expert
advice, the employees of the shop are trained in Germany
including how to sell high-quality progressive lenses, sport
spectacles and hi-tech luxury brands like Porsche
Design.
Besides the new Concept Shop and the
shop at the company’s Munich premises, examples of successful
implementations by opticians can be seen in several German
cities and also in Dubai, Zurich, Croatia, and Saudi Arabia.
Additional shops will follow this year including Hamburg and
Berlin.
Opticians who are interested in the
Concept Shop can contact their Rodenstock partner.
further inquiry / contact person
Stefanie Biereder
printable version
The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
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