300 dpi




28.06.2010
Exclusivity that can be seen

Porsche Design presents Tailor-Made Glasses, a unique concept for complete spectacles in the luxury segment. This complements Porsche Design's high-quality portfolio and offers style conscious spectacles wearers a perfect brand product – exclusive frames and innovative high-tech lenses made by Porsche Design. The tailor-made lenses are adapted to the wearer’s eyes as well as to the frame and have the brand laser-engraved into the lens to emphasise the philosophy of Porsche Design, which is the highest product quality, innovative engineering and purist design from a single source.

Timeless design meets trendsetting optical technology
Porsche Design Tailor-Made Glasses stand for optimum vision, extraordinary comfort and unmistakeable exclusivity. This is an individual premium brand product that meets the high demands of Porsche Design customers. Tailor-Made Glasses are available as plastic single-vision and progressive lenses and optionally as colourless, tinted and self-tinting, and they are convincing with very clear advantages. Only with this one-of-a-kind concept are three factors, i.e. the individual parameters of the spectacles wearer, the frame model and the lenses, perfectly harmonised so that the highest optical quality and unsurpassable harmonious aesthetics can be achieved. This is the reason that Porsche Design Tailor-Made Glasses are only available as complete spectacles.

Highest wearing comfort for the highest demands
The premium antireflection coating developed in a plasma-based process ensures clear, reflection-free vision and optimum contrast at work or during recreation. In addition, the high-tech lenses are configured with a scratch-resistant, water and grease-repellent premium care coating that also has antistatic properties. Dirt simply beads and the lenses can be cleaned quickly and easily. The unique quality features become visible at first glance through the pd brand engraving on the right lens.

Quality and precision down to the last detail
The Porsche Design success factors, i.e. quality and precision, are manifested in every detail in the Tailor-Made Glasses. For the retail channel, this means a perfectly thought-out concept that is optimally matched from the idea, continuing with the design and right up to when the spectacles are handed over. Besides a three-year quality guarantee on the lenses and a one-year lens insurance policy, Porsche Design Tailor-Made Glasses are convincing with attractive advertising material that help opticians in their sales. One of the highlights is an exclusive presentation box, which turns the hand over of the finished spectacles to the customer into a stylish event.

Porsche Design Tailor-Made Glasses are available across Germany as of summer 2010 at selected retail partners.

further inquiry / contact person
Stefanie Biereder

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