300 dpi





300 dpi





300 dpi




12.05.2010
New Rodenstock Concept Shop in Winterthur

The Rodenstock Concept Shop success story continues: A new shop has just been opened in Winterthur in Switzerland. The new Rodenstock Concept Shop for Wintivision is located at the heart of this beautiful old town overlooking the famous town hall.

The latest Rodenstock Concept Shop in Winterthur proves once again that a coordinated shop design can make any shop a real eye-catcher. Optician Björn Matthäi in his shop in Felsenpassage demonstrates that the Rodenstock Concept Shop offers the perfect solution for all shops, not just for large shop units. Customers can discover the latest frames from Rodenstock and there is even plenty of room for the ImpressionIST® Avantgarde. The collections are presented in glass-fronted cabinets at eye level with sliding elements and mirrors creating curiosity and encourage customers to try spectacles on. Thanks to the conscious decision not to use any fashion elements, the timeless design of the shop fits in perfectly with the building and surrounding area. One particularly exclusive aspect of this project is that the Wintivision shop designed as a showroom is on the third floor and can only be access through a pedestrian passage. Appointments are made to try on spectacles, if necessary by arrangement with the ophthalmologist practice located in the same building. End customers can therefore depend on receiving all the advice they need in every respect.

In addition to the new Concept Shop and the shop at our Munich premises, there are examples of successful designs in opticians' shops in several German towns as well as in Dubai, Croatia and Saudi Arabia. More shops will follow this year, including ones in Munich, Hamburg and Berlin.

Opticians who are interested in the Concept Shop can contact their Rodenstock partner.

further inquiry / contact person
Stefanie Biereder

printable version

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