300 dpi





300 dpi




08.06.2010
A Successful Concept Prevails

The Rodenstock Concept Shop success story continues: A new shop has just been opened in Munich. The Optik Schreiber shop is located on the well-known Leopoldstrasse in the heart of the Bavarian capital city. It was presented in the new design on the occasion of its 40th anniversary.

The latest Rodenstock Concept Shop in the lively shopping district of Munich-Schwabing proves that with a harmonious design, any shop can become a real eye-catcher, independent of the size of the shop.
Customers can discover the latest frames from Rodenstock and Porsche Design, and there is even plenty of room for the ImpressionIST® Avantgarde. The collections are presented in glass-fronted cabinets at eye level with sliding elements and mirrors to ensure variety and encourage customers to try the spectacles on.

Besides the new Concept Shop and the shop at the company’s Munich premises, examples of successful implementations by opticians can be seen in several German cities and also in Dubai, Zurich, Croatia, and Saudi Arabia. Additional shops will follow this year including Hamburg and Berlin.

Opticians who are interested in the Concept Shop can contact their Rodenstock partner.

further inquiry / contact person
Stefanie Biereder

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